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According to research and advisory firm Coresight Research, the adaptive clothing market is set to reach $84 billion (US$54.8 When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each targetmarket. billion) this year, up from $73 billion (US$47.4
By then designing products or targeting consumers based on these sectors, retailers could be unnecessarily limiting their potential targetmarket and alienating many consumers. In truth, the ‘For Her’ card sounded more relevant, consisting of beauty and hair, relaxing day spas, and fashion. For Him’ gift cards.
By survey, we know that customers visit stores more often that have merchandise that changes all the time. Customers find it exciting to see new things, to explore new products and new fashions. 2 Knowledgeable store personnel. As the market gets more competitive, customer loyalty becomes harder to maintain.
From the art of visual merchandising (VM) to the subtle science of storelayout, many of the best decisions were historically guided by experience, gut instinct and the occasional stroke of genius. A quick VM or storelayout adjustment could fix what might otherwise remain a mystery.
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