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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. billion Bitmoji avatars globally. I think not.”

Fashion 277
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. What new opportunities can AI provide?

Fashion 246
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Her Black Book raises $1.6 million three months after launch

Inside Retail

Premium fashion shopping app, Her Black Book, has bagged $1.6 The fashion platform taps into the high-end segment through brand partners, allowing shoppers to discover new items, deals and promos via discounts and Cashback features. It’s an exciting, innovative space they are creating,” said Hein Vogel, CEO of Touch Ventures.

Fashion 263
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Why Indian tourists are set to transform global travel retail

Inside Retail

“Indian travellers are showing a trend toward higher spending, particularly in sectors like luxury goods, fashion, cosmetics and electronics, which are all strong categories in travel retail,” Westphal said. Indian visitors favour luxury and duty-free shopping because it allows them to save money on high-end products.

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5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls. Takeaway: Market research is never-ending.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

One of the major differentiators is technology: the post-COVID shopper has very different expectations about shopping compared to what was normal before the pandemic, and there are many ways of meeting their demands. Targeted marketing. Targeted email. How do you engender loyalty with these customers?” said Krakovsky.