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Here’s why discount luxury business Azura Fashion Group is going circular

Inside Retail

Australian fashion tech business Azura Fashion Group is banking on the booming circular economy for growth. Azura Fashion Group was born out of the uproar caused by Burberry’s revelation in 2018 that it had destroyed millions of dollars worth of excess stock, rather than sell it at a discounted price, to protect its brand image.

Fashion 246
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Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

When they’re ready to try something new, they can exchange styles for three new ones with unlimited exchanges and returns, free priority shipping and complimentary laundering services. Fashion subscription service Stitch Fix is also continuing to experience declines in its business.

Fashion 275
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How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns

Retail TouchPoints

It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so it should come as no surprise that return rates for 2021 are expected to have gone through the roof. Getting at the Root of Apparel and Footwear Returns.

Returns 247
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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.

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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Online return fraud cost U.S. For every $100 in returned merchandise accepted, U.S. to return fraud, the NRF has calculated. While it is possible for shoppers to commit return fraud innocently simply by mis-reading the returns policy, a significant number of returns are the result of premeditation and malicious intent.

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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers.

Fashion 246
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Right on Cue: How to fashion a legacy

Inside Retail

Inside Retail : Cue is one of Australia’s longest-standing fashion brands and it has such a rich history. Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia.

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