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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. following its debut in Canada, Australia and New Zealand.
In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I In the face of the large-scale problem of textile waste, BlockTexx is hoping that its partnership with Elk will guide and inspire the fashion industry towards circularity. “If
Fashion retailer Shein has formed a strategic partnership with the Singapore Fashion Council (SFC) to launch the “Every Body Matters” Inclusive Design Fashion Competition. “Hence, we are excited to work with like-minded partners to foster a fashion ecosystem that celebrates inclusivity and diversity.
Fashion brands are leveraging pop-ups to create buzz, showcase limited-edition collections and connect with customers in immersive, high-energy environments. Brands must also ensure permitted use and zoning laws allow for retail and promotional events, especially during high-traffic periods like New York Fashion Week.
Since its founding in 1999, Iroo has set itself apart in the fashion sector by offering new collections weekly rather than following the industrys standard seasonal drop. Inside Retail : How has the Taiwanese fashion market changed since Iroo’s inception?
Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Former JCPenney CEO Marc Rosen has been named CEO of Catalyst Brands, with three brand CEOs overseeing the new companys portfolio reporting to him.
As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. Nudie Jeans encourages customers to ‘Create Tomorrow’s Vintage,’ highlighting that jeans improve with age and promoting their free jean repair service for life. The post From “fast fashion” to “fast thrifting”: When will we learn?
But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”
Cettire , the listed online luxury fashion retailer, says higher average order value and an increase in active customers boosted first-quarter revenue. The company booked sales of $155 million in the three months ended September 30, up 22 per cent from the year-ago period. Gross revenue soared 18 per cent to $198.1
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”
The fashion industry is no longer just under-appreciated, it is in an undeclared war. What is it about fashion brands that make them the target of more greenwashing claims than just about any other industry? Do fashion labels make themselves easy targets by setting unrealistic goals and making outlandish claims?
The fashion industry has been questioned a lot about its environmental impact. As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. A few ways fashion brands can be more sustainable now include: 1.
Though these practices are integral to the brands identity, Borges underscores that G-Stars philosophy remains grounded in transparency, sharing the story behind each product without the need for overt promotion. The fashion industry, like much of the retail sector, continues to grapple with fluctuating consumer demand and rising costs.
Australian fashion companies can now apply to use a special trademark certifying their products are locally created. Leila Naja Hibri, AFC CEO, said the initiative is a great opportunity to showcase Australian fashion talent. When Italian fashion is mentioned, we immediately visualise a distinct brand identity of quality and elegance.
Ebay is launching a “Pre-Loved Fashion Week” in tandem with the upcoming New York and London fashion events that will feature a live, shoppable runway show of pre-owned designer looks. Ebay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, General Manager of Fashion at Ebay.
The Jill Martin Peacock special is part of Macy’s larger Parade of Deals campaign, which features daily exclusive offers from top brands and also is being promoted across social media with the help of the retailer’s slate of influencer partners. 29 at Noon Eastern and Nov. 30 at 7 a.m.
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.”
As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. Shoppers have been so eager to applaud sustainable apparel production that the eco-fashion industry faces concerns both in terms of greenwashing and stiff competition verging on saturation.
As a result, brands are now using Roblox to create incremental revenue opportunities via “twinned” items for users’ physical and avatar selves: 43% of respondents to Roblox’s Digital Expression, Fashion & Beauty Trends report said they want brands to provide such “twinning” items.
Coach’s parent company, Tapestry, is nearing a deal to acquire luxury fashion giant Capri Holdings, marking one of the biggest fashion tie-ups this year, according to the Wall Street Journal. The luxury fashion industry has seen conglomerates striking deals in the past few weeks.
Among the 2024 holiday offerings on Pinterest are: Image courtesy Pinterest 1000+ shoppable gift guides spanning 27 categories, from fashion and beauty to travel and gaming.
Luxury fashion brand Camilla has named Rebecca Mansergh as its new CEO. Camilla entered Heinemann Australia’s duty-free store at Sydney Airport in 2023 as part of a pop-up promotion. She steps up after serving as acting CEO for the past year.
. “Our Kid-Powered Style experience is a great way to do just this; it was designed to inspire and teach kids about sustainability and its connection to fashion through play. CAMP is a true leader in experiential retail for young families , and a perfect partner to bring our vision for this program to life.”.
billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8 With annual sales in Australia estimated at$1.7
Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. RTP: Optimizing pricing and promotions requires alignment between marketing, merchandising and other key functions.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
This week, Afterpay Australian Fashion Week saw fashion designers and brands descend on Sydney’s Carriageworks to showcase, and define, what’s next for the industry. The Australian fashion and textile industry is at a pivotal moment,” wrote AFC CEP Leila Naja Hibri. The future, according to Eisen, is looking green.
In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. Molnar grew up in the fashion business — his father helped launch Hugo Boss into North America in the ‘70s. Product that Delivers on its Promise.
Incremental price increases on inelastic goods can protect margins, while promotions on elastic goods can sustain demand. Promotional campaigns including strategic discounts and bundles can offset consumer price sensitivity and clear inventory.
Ebay is promoting its new handbag consignment service, which debuted in September , with a “Luxe Line” mobile consignment concierge that will be making stops in LA and Las Vegas from Dec. Additional items from Lyons’ collection also will be available on Ebay.com, with 100% of the proceeds going to Doctors Without Borders.
As a brand, True Religion is at the intersection of culture, commerce and fashion. We’ve learned that our customers are eager to receive unique perks, which is why True Rewards goes beyond offering promotional discounts,” said Kristen D’Arcy, Chief Marketing Officer of True Religion in a statement.
“I’ve always been obsessed with accessorizing and playing with fashion, so launching an exclusive collection with Claire’s is a full circle moment,” said Paris Hilton, CEO of 11:11 Media in a statement. “Claire’s was my go-to when I first started experimenting with my personal style. .” ”
John Ferdinand: The changes in technology and consumer behavior, and the exponential growth in online sales activity for all products but particularly in fashion have all contributed. RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media.
For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.
Similarly, at Iroha Mart, Wayvee Analytics used environmental stimuli uplifting music and increased space in front of the shelves during the promotional period to speed up customer movement, resulting in a 17% increase in sales. Theyre feeling overwhelmed and impatient hardly the right moment to pitch a promotion or upsell.
The fashion industry faces a talent shortage that is leaving landmark centers for the sector ( like Manhattan ) struggling to maintain their prestigious reputations. The first winner was Shayla Pearson of FSF , who describes her fashion aesthetic as a blend of storytelling, craftsmanship and innovation.
Offering a real-world example of this approach in action in the retail industry, Allen points to British fashion brand RIXO. The retailer recently opted for Karndean LooseLay flooring in its head office and Carnaby Street store.
In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. It did not respond to a request for comment on the suggestion it needed to do more.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms.
Sale events and promotions will be run in all stores, and the timing of individual store closures will depend on stock levels. The receivers and managers of Mosaic Brands Group announced the closure of the apparel brand on Thursday. The shutdown will impact 136 Rivers stores and approximately 650 employees.
Beginning now with accessories, to be followed by suits in April, the collection from Perry Ellis and its subset Cubavera will feature versatile, fashion-forward apparel designed to celebrate moments from parties to weddings and other special occasions even looks for the honeymoon.
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