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She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , socialcommerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.
Petco is staying at the forefront of socialcommerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of socialcommerce in our category and in the U.S.”.
TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.
In January 2024 Nike laid out plans to cut $2 billion in costs as part of a strategy pivot that also included layoffs, and in September 2024 Nike named Elliott Hill as its new President and CEO, replacing the departing John Donahoe. The revolution we started lives on through every creator we inspired.”
Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S.
Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.
Pureplay online furniture retailer Temple & Webster has an ambitious five-year growth plan, and TikTok could be the key to making it happen. To become a household name, Temple & Webster is focussing its socialcommerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock.
There’s no shortage of companies trying to crack the code of socialcommerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into socialcommerce.
Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?
The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. We’ve built and developed Poshmark with social discovery in mind. Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC.
Fashion marketplace Poshmark has announced the closure of its operations in Australia, India and the UK to focus on its North American business. The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. million monthly active users on its phone apps.
It redefines how consumers shop and discover our trend-driven, premium product assortment, by forging powerful partnerships with creators who shape sneaker culture and fashion trends.” Foot Locker plans to host other community-focused events at its Chicago stores throughout the season; In-Store Activations: On Nov.
American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As socialcommerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.
The Flipkart Group — India’s homegrown digital commerce conglomerate that is majority-owned by Walmart — has raised U.S. The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe.
Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on socialcommerce initiatives that have failed to attract enough of the right players. is livestream shopping.
THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm. With this acquisition, Pinterest is setting the stage for an expanded socialcommerce strategy and product offering. The transaction is expected to close during the second quarter of 2022.
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. In general, Pinners spend 2X more than people on other platforms, so whether they are coming to look for new furniture or fashion or dinnerware, we see a lot of purchase intent.
Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of socialcommerce is crystal clear.
Pre-loved goes mainstream The rising popularity of second-hand goods and renting fashion over the last couple of years is set to go mainstream this year. Fashion rental platform By Rotation announced at the start of the year that it was extending its Mayfair pop-up due to high demand.
The opportunity is in being in tune with how people will live they do and will live differently, so we should plan for the reality that singles will buy differently. Many singles have time and money to indulge in fashion, designer toys, gaming, dining, entertainment. Retail is one of the markets most affected by the solo economy.
A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. And earn his stripes he has. I Would Always Rather Over-explore than Under-explore’.
Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. IR : What is an area(s) of opportunity Fishwife plans to tap into in the year ahead? billion-plus US tinned fish sector.
Driven by these developing technologies, signs point to more digitally immersive shopping and socialcommerce experiences that will be easier for people with different abilities to navigate. In 2022, Walmart entered the metaverse through its Roblox gaming and retail experiences and Nike introduced Swoosh, the brand’s metaverse plan.
The full week of programming will focus on different aspects of the wedding planning process, showcasing content and products across bridal fashion and accessories, décor and favors in order to offer Pinners inspiration for their wedding planning or gifting ideas for guests.
This immersive experience features three distinct shopping environments designed around social trends and influencers: the underwater world of So Jelly, vintage Americana at Y’allternative and chic beauty and fashion at Go Chromatic.
The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.”
Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 billion online with U.S.
Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops.
When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. Now, as the company’s 15th birthday nears, Hyman has unveiled her plans to “reinvigorate” the business heading into 2025 and beyond.
However, such consolidation also eliminates competitive risk, which entities like the Federal Trade Commission (FTC) believe are critical to a diverse and healthy commerce landscape for consumers. For example, Driscoll lauded Miu Miu for taking a genderless approach to fashion design.
You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in socialcommerce than older generations. Dedicating time to learn about, plan and spearhead new initiatives may be quite difficult. Marketing is Always Evolving.
Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion. Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels.
More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.
The events were produced by livestreaming consultancy And Luxe , which handled the planning, shooting (all done on a phone) and directing of the streams. Key takeaways: Hosts must be knowledgeable — Successful hosts know the details of every product they plan to feature, because there’s no telling what viewers will ask. and Canada.
As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut of Posh Shows following several months of testing. “We saw a huge gap in live commerce in the U.S. — Available in the U.S. ”
To celebrate the platform’s anniversary and solidify its dominance in online luxury, the Luxury Pavilion will host an augmented reality fashion show on Sept. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%. 22 in collaboration with Vogue China.
The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.
Customers will be able to consult with Anthropologie stylists on site to receive personalized advice on all aspects of their wedding from fashion to florals and décor. Visitors will also be able to shop and save the items showcased in the store on Pinterest via QR codes.
The new TikTok shoppable content campaign is part of David’s Bridal’s ongoing digital transformation, which has included a new mobile planning app , the addition of 24/7 customer service , the launch of the Diamond Loyalty membership program and the recent acquisitions of online wedding resources Forever Bride and Anomalie.
The power of this new social experience design process is that it extends beyond the design and planning stage. It becomes a cross-category and cross-department resource after the store’s public unveiling, as the new social visual teams convert to marketing and promotion teams to support the retailer and brand.
At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve We’ve used different terms over time — at one point we talked about being personal media, not social media.
Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Social Shopping (Livestream). An estimated one-third of brands plans to invest in AR to help shoppers visualize how the products they sell fit into customers’ lives.
During the Retail Strategy & Planning Series webinar, “Returnuary: The New Make-or-Break for Holiday Success?” AI takes the processes and the data that exist today and makes it a lot more useful in an accelerated fashion,” said Black. “So But don’t throw in the towel just yet.
With retailers continuing to reopen their doors to the public, the question remains — what COVID-19-necessitated retailing strategies will make their way into go-forward plans, and which of those will be forgotten? Online transparency into in-store inventory is going to be crucial to retailers’ survival — in China and around the world.
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