Retail Gazette

APRIL 3, 2025

“This performance rewards the hard work of the management and wider team, the elevation and warm reception of the Boux Avenue product range and a targeted marketing strategy. “Fruitful partnerships, with the likes of Legami, also add reasons for a younger demographic to shop, in store and online, with Ryman.

Returns

Retail Gazette

DECEMBER 27, 2024

Since its inception 60 years ago, Nike has long dominated the sportswear market, fuelled by innovative products, global reach and out-of-the-box marketing. “The decision to overstock with DTC only, has seen the market shift away from Nike. But in recent years its chokehold on the industry seems to be slowing.

Wholesale

Retail Bound

JULY 1, 2025

For innovative product startups, understanding and leveraging voice shopping could be the key differentiator in a competitive market. Each platform offers unique features and audience reach, so evaluate which aligns best with your target market. For starters, it streamlines the buying process.

Shopping

Small Biz Trends

JULY 20, 2025

Diverse Product Offerings: Entrepreneurs can offer a wide range of customizable products, including apparel and home decor, catering to various market segments and consumer preferences. You focus on creative aspects like product development and marketing while a third-party service handles printing, shipping, and customer service.

Inventory Management

Small Biz Trends

JUNE 26, 2025

Key Takeaways Identify Your Niche: Focus on a specific area within the craft industry that aligns with your passions and meets market demand to build a unique brand identity. Focus on the specific products you want to create, such as handmade jewelry, custom home décor, or sustainable fashion.

Jewelry

Retail TouchPoints

MARCH 19, 2025

Ive often imagined a fashion store laid out like IKEA, with themed rooms for work attire, weekend getaways or special events. Targeted Marketing Campaigns: Low conversion on a new dress might mean it needs an influencer campaign or a style tutorial.

Visual Merchandising

Small Biz Trends

JULY 3, 2025

Key Takeaways Understanding Import-Export Fundamentals: Grasp the basics of international trade, including the process of importing and exporting goods across borders to tap into global markets. With globalization opening doors to new markets, you have the chance to tap into lucrative opportunities that can elevate your business game.

Beauty and Health

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market

Inside Retail

MARCH 27, 2023

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion

Inside Retail

FEBRUARY 28, 2022

Premium fashion shopping app, Her Black Book, has bagged $1.6 The fashion platform taps into the high-end segment through brand partners, allowing shoppers to discover new items, deals and promos via discounts and Cashback features. It’s an exciting, innovative space they are creating,” said Hein Vogel, CEO of Touch Ventures.

Fashion

Retail TouchPoints

AUGUST 3, 2022

The change is more drastic for discretionary categories: 79% of shoppers said they were less interested in the latest fashions in June, compared to 35% in February. Targeted marketing. Targeted email. That’s really where the market is heading. How do you engender loyalty with these customers?” said Krakovsky.

Target Market

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health

Inside Retail

SEPTEMBER 16, 2022

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.

Fashion

Inside Retail

JULY 6, 2023

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. It’s clear that Pet Circle sees the opportunity to lead the market, however.

Beauty and Health

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

Marketing

Inside Retail

OCTOBER 17, 2022

Vivy Yusof is a Malaysian entrepreneur who is in the modest fashion business, and her brands Duck and Lilit are household names in the local marketplace. FashionValet was Yusof’s e-commerce marketplace that used to sell over 400 brands that covered both modest and mainstream fashion industries. It was time to pivot.

Fashion

Inside Retail

JANUARY 18, 2024

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

Fashion

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Payment Services

Inside Retail

OCTOBER 1, 2024

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

Target Market

Retail TouchPoints

NOVEMBER 18, 2021

AcquisitionAI expands upon the ConsumerInsights service, which aims to provide apparel and fashion brands with deeper data, knowledge and actionable insights about their existing customers and best acquisition targets. AcquisitionAI includes integration with Facebook and other digital ad platforms.

Apparel

Retail TouchPoints

AUGUST 2, 2024

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls. Takeaway: Market research is never-ending.

Fast Fashion

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Fast Fashion

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

Fast Fashion

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. We’ll start in Europe in the next season or two.

Outdoor

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Fashion

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market

Inside Retail

JULY 4, 2023

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.

Marketing

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. Taking a multilocal approach gives teams in specific markets the autonomy to better understand and respond to consumer needs, creating highly localized content that spans digital, offline and human interactions. The problem with that approach?

Marketing

LS Retail

MARCH 19, 2021

©iStock/Viktoriia Fokina Pawdel CEO Arrian Lim – who is a certified digital marketer [not sure what that is] – discusses how he jumped out of the box of traditional pet marketing, applied the Blue Ocean strategy theory, and created his own growing niche. We reframed our proposition for our target market from pet owners to pet parents.

Target Market

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

Sporting Goods

Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Clienteling

Wiser

AUGUST 28, 2023

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

Target Market

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Fashion

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. They will be our key focus. IR: What are some of your top priorities going forward?

Marketing

Inside Retail

OCTOBER 1, 2024

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape?

Apparel