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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. for every $1 spent on influencer marketing, one study found.

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Target Taps into Creator-Led Commerce with Linktree Partnership

Retail TouchPoints

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.

Fashion 277
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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

While there’s no magic answer, there are three key tactics marketers can use: data-driven pricing, personalized marketing and strategic use of AI tools. Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise. Still, customers expect value.

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Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Retail TouchPoints

As a result, brands are now using Roblox to create incremental revenue opportunities via “twinned” items for users’ physical and avatar selves: 43% of respondents to Roblox’s Digital Expression, Fashion & Beauty Trends report said they want brands to provide such “twinning” items. The Clarks X Stranger Things Green Torhill Shoe UGC.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.

Boutique 278