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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

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The “Great Mall Resurgence” in the American retail market

Inside Retail

For example, in September 2023, the Chandler Fashion Centre in Arizona opened a 250,000 square-foot Scheels, a sporting goods chain, where visitors could experience attractions like riding on a ferris wheel or visiting an aquarium. In fact, data from Placer.ai

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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

International fashion outlet developer, FASHION HOUSE Group has officially opened its doors to a €25M new outlet centre in the east of Bucharest, the Group’s second outlet centre in Romania’s capital. The country’s GDP increased by 0.3 per cent compared to the previous quarter and was up 2.4

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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

Swiss purveyor of luxury chocolates, Laderach; renowned French retailer, Galeries Lafayette; the Spanish fashion powerhouse, Balenciaga; the Swiss emporium for multi-brand watches and jewellery, TimeVallee; and the Dutch haircare salon brand, Keune, are amongst the esteemed names set to establish their presence in India in the months ahead.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Here comes the Gen Z bride

Inside Retail

In recent years, specific segments of the wedding retail industry, such as bridal wear, have shown exponential growth that is expected to continue. billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Valued at US$11.85 It has it all.”