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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says , highlighting an appetite for Australian shoppers to support the women behind pioneering labels.

Fashion 245
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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

Hugo Boss has struck up a multi-year design partnership with Former Manchester United midfielder David Beckham, the German fashion house said on Thursday, as it seeks to boost demand for its Boss brand. “David Beckham is a true global icon in both sports and fashion.

Fashion 147
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. She previously served as a data analyst and media buyer for a broad range of digital marketing clients.

Marketing 278
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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The term I always use is ‘tip of the spear,’ where our role is to be able to provide surprise and delight moments to the consumer, take advantage of all that great first-party data and engage them in a more custom fashion. Taking a Long View to Optimize Marketing Spend. Using Data to Make Better Business Decisions.

Wholesale 261
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Asos pins hopes on cost savings after Christmas sales slide

Inside Retail

Online fashion retailer Asos said US$365 million of cost savings would help drive profits this year after sales fell over its four-month Christmas period, showing the scale of the challenge facing the group’s new CEO. On the sales front, the CEO forecasted continued volatility.

Fashion 130