Fashion Markdowns Wholesale 
Retail TouchPoints
NOVEMBER 3, 2020
By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns.
Inside Retail
JUNE 30, 2023
Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. The sports retailer has reported full-year revenue of $51.2
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Inside Retail
MAY 30, 2024
As Hirata remarked, “Often you can’t, that’s why brands do markdowns like discounts or sample sales, or even why inventory sometimes goes straight to the landfill.” In fact, that’s a large part of what drew Hirata to the brand. Prior to joining the team, had been acting in the role of chief executive officer at Diane von Furstenberg.
Inside Retail
JULY 4, 2023
The fashion element is also huge: Chinese consumers love bright colours and conspicuous designs, predilections that the sneaker manufacturers eagerly service. Nike, Adidas and Puma are, of course, heavily invested in the global marketplace and China is only one part of it.
Retail Gazette
SEPTEMBER 17, 2024
Fashion brand AllSaints has reported another record-breaking performance, as profits surge. The retailer said the strong financial performance was driven by a reduction in promotional and markdown activity, as well as a changing sales mix with growth in wholesale, franchise and licensing channels. with EBITDA was up 18%.
365 Retail
JULY 16, 2021
Sales at high-end fashion brand Burberry have returned to pre-pandemic levels despite some restrictions for Covid-19 still remaining in place, the company revealed. Gigi Hadid and Kendall Jenner during the Burberry show at last year’s London Fashion Week (Aaron Chown/PA).
Indigo 9 Digital
SEPTEMBER 7, 2022
Farfetch claims it is the largest digital marketplace for luxury fashion. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London. Do you like this content?
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