Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Retail TouchPoints

AUGUST 2, 2024

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Inside Retail

APRIL 25, 2021

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Indigo 9 Digital

JANUARY 17, 2023

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content?

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

365 Retail

OCTOBER 12, 2023

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up?

Fast Fashion 52

Fast Fashion Fashion Consumer Advertising 52

Retail Bound

FEBRUARY 2, 2023

It’s a simple and elegant fashion design solution that solves a big problem: Losing your rings. It simply wouldn’t make sense if the name and or the product coincided with a fast-fashion-like industry. The perfect combination is a name that is pragmatic, noteworthy, and smooth sounding.

Fast Fashion 52

Fast Fashion Boutique Fashion Target Market 52