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As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. Nudie Jeans encourages customers to ‘Create Tomorrow’s Vintage,’ highlighting that jeans improve with age and promoting their free jean repair service for life. The post From “fastfashion” to “fast thrifting”: When will we learn?
In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. It did not respond to a request for comment on the suggestion it needed to do more.
billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. In the last year alone, 3.8 With an estimated$1.1
Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.
The fashion industry is no longer just under-appreciated, it is in an undeclared war. What is it about fashion brands that make them the target of more greenwashing claims than just about any other industry? Do fashion labels make themselves easy targets by setting unrealistic goals and making outlandish claims?
As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. Shoppers have been so eager to applaud sustainable apparel production that the eco-fashion industry faces concerns both in terms of greenwashing and stiff competition verging on saturation.
Fastfashion platform Shein is expanding its resale program to Europe and the UK after debuting the peer-to-peer exchange in the U.S. in October 2022. The Shein Exchange resale platform allows users to easily buy and sell previously owned Shein products within the Shein app. Since the launch of Shein Exchange in the U.S.,
Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers.
A host of major fastfashion players, including Zara and Asos, are cracking down on serial returners who shop online by reducing promoted items or introducing fees for items sent back. The research was shown to fashion business leaders at a meeting last week held by the British Retail Consortium.
My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste. “ThredUP is undeniably changing the way the world shops, and I’m eager to further the company’s mission,” said Sadler in a statement. “My
Fastfashion retailer Forever 21 will add 14 new stores to its roster across the U.S. Forever 21 plans to celebrate each new store with a grand opening featuring special promotions, giveaways, gifts with purchase and food. through June 2023. Forever 21 started to unveil its new U.S.
Boohoo Group boss Dan Finley has unveiled his turnaround plan for the fashion giant as he looks to shift the entire business to a marketplace model. As part of the wider strategic change, the fashion giant – which also operates Boohoo, Man, PrettyLittleThing , Karen Millen – will now be known as Debenhams Group.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Galaxy founders Danny Quick, Nathan McCartney, and Brandon Brisbon told The Business of Fashion that it’s about “making the experience of the resale more enjoyable”.
Digital concessions have become a popular model for fashion marketplaces in particular since Covid. The model gives suppliers more control over pricing and promotion. Why fashion loves dropshipping This is the digital version of department stores that decades ago moved to concessions taking a percentage of sales.
Amid the rise of fastfashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.
Both Temu and Shein bombard users with aggressive promotions and discounts that require some form of active engagement. Shein uses user data insights to predict what products customers will want in the future, effectively taking fastfashion to the next level.
With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape ,” said Neil Saunders, Managing Director at GlobalData , which conducted the research for the report, in a statement. In the U.S. Now the question is: Where does resale go from here?
District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings. 16, 2023 in the U.S. This may be because they have bigger fish to fry.
Sustainability has become a top priority for investors and consumers concerned about the looming climate crisis – and the fashion industry, one of the leading creators of global emissions, is increasingly focused on portraying its green cred. Ban and consequences. Green or greed?
A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences. Affordability also remains a critical factor.
UK-based fastfashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. Boohoo’s annual revenue was nearly £2 billion ($3.4
A Tailored Retail Experience In the era of mass production and fastfashion, personalization has become a key element in attracting and retaining visitors. Whether through specific recommendations, exclusive in-store experiences, or personalized promotions, brands strive to make each shopper feel seen.
Much of the growth in resale, also referred to as “recommerce,” is driven by fashion at the moment, although other categories such as electronics , homewares and furniture also are making huge gains. Coresight expects fashion resale to grow at twice the rate of the total U.S. fashion market this year alone.
Fast-fashion brand Zara has released a sustainable capsule range in collaboration with Swedish sustain-tech company Renewcell. The hub is a platform that promotes the discovery of technologies, materials and processes. It supports the fashion brand in limiting its impact on the environment and adopting sustainable solutions.
Ashley’s bid for the top position has been slammed by Boohoo, which accused Frasers of using its stake in the fashion brand and other retailers to promote its own “commercial self-interest”. What’s happened so far? The latest half-year results for Boohoo show its pre-tax losses tripled from £36.6m to £147.3m
And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions.
H&M is set to introduce second-hand clothing and accessories at its flagship store in London starting October 5, in response to growing pressure on fastfashion companies to address environmental concerns by promoting garment reuse and recycling.
A rise in environmental consciousness among consumers and the cost of living crisis has enabled pre-loved and second-hand fashion businesses like Vinted to start making profits. However, this has not stopped the fastfashion industry from also continuing to grow, with brands such as Shein announcing international expansions.
In an era where fashion is often synonymous with fast-paced trends and disposable consumption, Vestiaire Collective has been spearheading a movement towards a more sustainable future. Moizant believes that stylists are natural partners for Vestiaire Collective as they are the ultimate authority on fashion.
This supports the consumer shift towards quality and durability over fastfashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added.
The online fashion giant also launched a fundraise yesterday for £39.3m, which it said was “significantly oversubscribed” overnight. Boohoo has urged investors to reject Mike Ashley’s bid for a board seat at a shareholder meeting next month, as it posted widening losses. to £147.3m.
Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. This is exceptionally helpful in industries such as fastfashion, where styles are being changed out continuously, and restaurants, where new menu additions and daily specials can be visually displayed.” .
Grocery runs, but make it fashion From Bottega Veneta’s staged paparazzi campaign to Balenciaga’s branded travel coffee cups, fashion has been idealising the ordinary, mundane daily activities of middle-class consumers, such as refueling, grabbing coffee and going grocery shopping. Here are the top three trends driving this movement.
Apparel and accessories from fastfashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”.
New ultra fastfashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fastfashion, and a slew of new competitors began to emerge.
We both recognised that many people we knew in the fashion and design industry had few opportunities to reach an audience effectively and grow their brands, and we wanted to build something that would offer more opportunities for these sorts of smaller brands to develop and grow responsibly and reach new customers.
Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.
PrettyLittleThing has promoted two of its executives who will now both share the responsibilities of CEO following Umar Kamani’s departure in April. The shakeup to the leadership team sees commercial director Tom Binns promoted to chief operating officer. Click here to sign up to Retail Gazette‘s free daily email newsletter
When it comes to circularity in fashion, it is probably the most impactful purpose led initiative that the industry can do, by extending the life of an item through repairing, reusing and recycling. Photo by Lars Ronbog/Getty Images for Copenhagen Fashion Summit). Old dog new tricks. Timelessly mindful.
Sizing technology specialist, Makip, announces its first UK customer, independent fashion brand, Batch LDN. Batch’s online shoppers are now benefiting […] If you want more information Retail Times get in touch!
“When it comes to sustainability, I guess I have to make up for the sins of my previous life,” Vestiaire Collective CEO Max Bittner revealed during a panel discussion at the recent Global Fashion Summit in Copenhagen. “I So we just need to make it easier for people to sell and digital IDs is a potential solution,” he noted.
Lego declared it would promote inclusive play and address harmful gender stereotypes with its toys. More recently, “ woke washing ” has seen brands promoting social issues without taking meaningful action. How then can brands legitimately shoulder responsibility to support or promote societal transformation? Change from within.
Following the purchase of multinational retailer Debenhams by British fast-fashion giants, Boohoo, Debenhams is expected to continue as an online-only operation, resulting in the loss of up to 12,000 jobs.
How speed can aid resale “The speed of returns is crucial for brands in some verticals, like fastfashion or highly promotional products,” explains Daly, “because it affects the likelihood of reselling the product. For example, a summer dress can quickly go out of style in a couple of months.
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