Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

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Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

AUGUST 6, 2024

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

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Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

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Marketing Advertising Consumer Marketing Spend 310

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

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Fashion Planning Fast Fashion Returns 64

Retail Geek

MARCH 15, 2024

And that’s something that we’re getting a lot of questions on from everyone from business to fashion to Dan McCarthy. Basically what’s going on within the last few days we can see everything from customer acquisition they have to their gross market merchandise value. We also explore where they could go next.

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Fulfillment Drop-Shipping Shipping Advertising 105

Retail Geek

NOVEMBER 20, 2023

You mean like software that, that does stuff in an automated fashion? So I’m gonna guess you’re not a fan of fast fashion. Now we’re talking fashion, talking furniture, talk any category you want, the same is true.

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Dead-Stock Consumer Shopping Marketing 64