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How to lead from the front this Christmas

A1 Retail

By Charlie Sampson, Director of Leadership Development at employee engagement consultancy scarlettabbott Theres nothing like Christmas in retail. Manic, magical, and mince pie-fuelled, its a challenging period for employees and team leaders in the industry that makes Christmas happen. Well, nows your chance.

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4 Ways to Customize the Employee Experience With Retention in Mind

Retail TouchPoints

But buyers aren’t shopping your brand solely based on inventory — they’re equally as motivated by the engagement they have with your service employees. A final benefit to seeing employees as customers is that you’ll find it easier to get temporary talent to return.

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Wireless 5G Revolutionizing Retail

Retail TouchPoints

Ultimately, as more consumers return to in-store shopping, maximizing technology is key to creating the type of experience that will drive foot traffic and enhance in-store capabilities.

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How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

Retail TouchPoints

In essential positions, where employees work at grocery stores, pharmacies or health care facilities, these individuals put themselves at risk daily simply through continued public contact rather than staying safe at home. For the short term, employees and customers will have to weather having as little direct contact as possible.

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employee engagement. Industry leaders with expertise in customer experience have provided their stakeholders with 3X higher returns than the retailers that lack this expertise.

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Business Success Begins with Employee Training and Empowerment

Retail TouchPoints

The COVID-19 pandemic ushered in significant challenges in the workplace, some of which had a decidedly negative impact on employees; 49% of organizations with frontline workers saw employee engagement decline. An engaged workforce leads to a more productive business, but engagement isn’t something that just happens overnight.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. Implementing an in-store incentive program for your employees allows them to invest in their jobs as they would with long-term careers.