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By Charlie Sampson, Director of Leadership Development at employeeengagement consultancy scarlettabbott Theres nothing like Christmas in retail. Manic, magical, and mince pie-fuelled, its a challenging period for employees and team leaders in the industry that makes Christmas happen. Well, nows your chance.
But buyers aren’t shopping your brand solely based on inventory — they’re equally as motivated by the engagement they have with your service employees. A final benefit to seeing employees as customers is that you’ll find it easier to get temporary talent to return.
Ultimately, as more consumers return to in-store shopping, maximizing technology is key to creating the type of experience that will drive foot traffic and enhance in-store capabilities.
In essential positions, where employees work at grocery stores, pharmacies or health care facilities, these individuals put themselves at risk daily simply through continued public contact rather than staying safe at home. For the short term, employees and customers will have to weather having as little direct contact as possible.
According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employeeengagement. Industry leaders with expertise in customer experience have provided their stakeholders with 3X higher returns than the retailers that lack this expertise.
The COVID-19 pandemic ushered in significant challenges in the workplace, some of which had a decidedly negative impact on employees; 49% of organizations with frontline workers saw employeeengagement decline. An engaged workforce leads to a more productive business, but engagement isn’t something that just happens overnight.
And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. Implementing an in-store incentive program for your employees allows them to invest in their jobs as they would with long-term careers.
In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).
Therefore, C-Store brands that invest in improving the in-store shopping experience and streamlining online ordering and curbside pickup processes can emerge as notable competitors to quick-service restaurants while increasing sales and deepening customer loyalty. . Fragmented communications, disjointed workflows, and ill-informed teams.
Think about your recent retail experiences: take-out only models from restauranteurs; curbside pickup from your favorite shops; and reimagining the online experience for our customers. By modernizing employeeengagement they’ve built a culture of inclusivity, increased operational efficiencies, and improved employee retention.
consumers stating that their shopping choices are swayed by these encounters. Alarmingly, 32% of customers claim they would not return to a store after just one negative experience. Studies show that positive interactions with store teams significantly influence customer purchase decisions, with over 65% of U.S.
Shopping activity is up, and consumers are buying goods they wouldn’t normally purchase during the rest of the year. Increase employeeengagement by 20-30%. Increase shareholder returns – retailers with consistently high customer-satisfaction scores have a three times higher return.
A well-informed associate can offer personalized advice, contribute to a pleasant shopping experience, and influence purchasing decisions. However, the journey toward effective employee advocacy demands a thoughtful strategy. Training and incentives can encourage associates to adopt this role of brand ambassadors.
Retailers should not ignore their employee’s experiences. Employeeengagement is vital today, and the competitiveness of the tight labor market is driving many retailers to be innovative. The ChainDrive workforce management platform optimizes workforce efficiency and employeeengagement simultaneously.
Automation allows your sales team more leeway to focus on their individual talents, leading to higher employeeengagement, better consumer relationships, and eventually more overall sales. Studies show that consumers respond better to meaningful human interactions while shopping. 2: Automate as Much as Possible.
By understanding peak shopping times, you can adjust staffing levels accordingly. Digital analytics can also help in identifying bottlenecks in the shopping experience, enabling retailers to make the necessary changes. You’ll need to focus on creating an environment where customers can shop comfortably and with ease.
UK retailers, facing a perfect storm of challenges including labour shortages, intense hiring competition and heavier employee workloads, are prioritising investment in digital workplace tools to support their frontline employees and enhance the customer experience. And the evidence to support this adoption is overwhelming.
Spanish fashion retailer, Desigual , has increased employeeengagement and streamlined operational efficiencies in partnership with YOOBIC , the digital workplace solution for frontline teams. Desigual is an international fashion brand that was established in Barcelona in 1984.
Included in the top eight cutting-edge tech featured as part of the Start-Up Safari are: Artificial Intelligence (AI) powered online fit technologies Two solutions dedicated to solving the online shopping size and fit conundrum have been shortlisted for the Start-Up Safari.
You may not realize it, but the condition of your store’s infrastructure, equipment, and systems directly influences the shopping experience. This can lead to higher employee morale and retention rates, as team members feel valued and supported in their roles.
This combination of commerce and culture elevates the shopping experience, enticing high-end clientele through the doors and compelling them to stay longer. The synergy of art and retail in these spaces transforms the mundane act of shopping into an immersive, cultural experience.
With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.
Last year, 40-year-old Australian furniture retailer Freedom underwent a significant turnaround, which involved a major rebrand, a return to its design-led roots and a focus on omnichannel. We’ve been working hard on transparency and trust, our employeeengagement scores and buy-in is up and up and all that is important to driving change.
With this in mind several Nordstrom stores offer a dizzying number of services including: shoe repair, personal styling, gift wrapping, in-store drop off of online returns from other retailers, onsite alterations, dry cleaning, monograming, and an endless array of beauty services. Personalized shopping recommendations. Fast shipping.
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