2018

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How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.

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Comment on Ecommerce Product Photography Guide: How to Take Pictures That Attract and Convert Customers by Adam Nill

Vend Hq

I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information.

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2019 tech predictions from Jamf CEO

Jamf on Retail

How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions.

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How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Review of Bagermtnco's Soft Suede Italian Leather Baby Shoes

Hello Small Shop

Here at HSS we literally cannot get over how freaking cute these baby Mocs are from Badger Co ! Badger Co. specializes in creating beautiful soft sole shoes for small feet. We had the opportunity to review these super cute Italian leather suede moccs in brown and here’s what we thought: Not only are they super cute but they’re also super soft We love this specific pair not only because of the style but also because the color is gender neutral and can literally match with almost any outfit!

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Fall Tips for Tenants

Broad Reach Retail

Did you know that 52% of Small Business Owners post on Social Media daily while 77% of Americans have Social Media accounts. In this issue of our Fall Tips for Tenants, we address the importance of: WHY small businesses need to be active on social media. Information on WHAT platform to use along with HOW to do it. Identifying Target Markets. TIPS FOR TENANTS (Fall, 2018).

More Trending

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Digital Shopping Carts

Storis

Powerful Conversion Tools. It’s not a secret that the customer purchasing model is non-linear. Even if you are a home furnishings retailer that converts most of your revenue in your physical stores, your website plays a critical role in driving store traffic. Many furniture retailers may shy away from eCommerce because they don’t believe they can successfully convert sales online.

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Bridging the Touch-Feel Gap with Pop-Ups

Medallion Retail

The smell of a fresh croissant. The feel of lush velvet. The strum of the guitar in a familiar song. Every day, the five senses transport our thoughts, impact our memories and create emotional connections. Driving our emotions and our The post Bridging the Touch-Feel Gap with Pop-Ups appeared first on Medallion Retail.

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How pharma marketers can effectively manage a multi-product marketing plan

Cross Cap

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies can no longer afford to have a purely transactional relationship with their consumers. Instead, pharma is headed in the direction of building loyalty in pursuit of remaining relevant, competitive and profitable.

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E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How Digital Research Leads to Shopping Insights

Wiser

In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with just over 90 percent of purchases still being made in-store. Brands and retailers need to live up to the new expectations affixed to the in-store experience.

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Comment on 9 St. Patrick’s Day Promotion and Marketing Ideas for Retailers by Peter Smith

Vend Hq

Hey guys, want to see the St. Patrick’s Festival. Use the link to check the live location in the Exploro app. It’s amazing. The festival celebrates the national holiday with a global impact. It takes place the weekend before the holiday, and the two-hour parade features floats, Irish dance companies, bagpipers and other musicians. Link-[link].

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2019 tech predictions from Jamf CEO

Jamf on Retail

How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions.

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Retail Innovations Blog Series: Trend #4: Responsibility

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends!

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Review of Rubydothandmade's Gray & White Bib

Hello Small Shop

How freaking cute is this gray and white bib from @rubydothandmade? Kerina, is the creator behind @rubydothandmade an specializes in hand making luxuriously soft, stylish and absorbent baby items. Kerina was inspired to start her shop following the arrival of her second child who was diagnosed with re-flux at only 3 weeks. Kerina and her partner went through so many bibs and burp clothes that she decided to design her very own bibs, which are highly absorbent.

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As Prime Day 2018 nears, Criteo VP clues merchants on grabbing potential triple-digit sales boost

Fierce Retail

As Prime Day 2018 nears, Criteo VP clues merchants on grabbing potential triple-digit sales boost. lbarley. Tue, 06/26/2018 - 13:40.

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Join Us at Doing Business in Bentonville! | Thursday, July 19, 2018

Shilo Next

We have guest tickets available! If you are interested in attending contact us at info@shilohnext.com! Join us for breakfast and learn from industry professionals about structuring your team to meet Walmart’s current and future business needs! These tickets are first come, first served, so be sure to contact us today! Here are a few more details […].

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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“Retail is Retail”: Redefining the Sale

Wiser

There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. However what they don’t see is that 43 percent of retailers are planning to increase their in-store locations before the end of 2018, according to the National Retail Federation (NRF) and Forrester.

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

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Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

Wiser

This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers. The sale is lost, the shopper is frustrated, and you may have unintentionally driven them to choose a competing brand or shop at a competing store.

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No Price Wars: How to Compete Without Racing to the Bottom

Wiser

Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. . Put simply, price wars are bad for business. Unfortunately, they are increasingly common in the age of eCommerce.

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How to Maximize Amazon Sales and Crush the Competition

With over 9 million sellers on Amazon, online marketplaces are more crowded than ever. Whether you’re looking to fine-tune prices in real-time or align strategies across channels, this guide provides the tools to understand how to maximize sales and secure a lasting competitive edge. Download now to transform your pricing strategy and drive holiday success.

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Who Needs In-Store Crowdsourced Data?

Wiser

The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to this question is much more complex than it may seem, but at its core, almost all businesses can benefit. Before looking at the who, though, it’s important to know what types of data can be collected. With in-store crowdsourcing, you can acquire data on: Shelf health.

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Actionable Insights: How to Take the Next Step with Your Data

Wiser

Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights? This is something that we think about a lot. We’re constantly in search of better solutions to not just provide data but illustrate a clear path forward.

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Entering Whole Foods: How Emerging Brands Capture Shopper Attention

Wiser

Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars. These emerging brands have an uphill battle as they look to establish a foothold in the consumer packaged goods space. They’ve just recently begun selling in stores and face competition from more recognizable brands, even in a store such as Whole Foods that leans toward small

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[TotalRetail] Pricing Intelligence: What it is and Why it Matters

Wiser

Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important. Defined as tracking, monitoring, and analyzing pricing data to make educated decisions, pricing intelligence should be a core component of any business strategy.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

This is a guest article by?Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process. When the item they want is not in stock at one of your stores, most shoppers will go to one of your competitors to see if they have it.

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Too Soon? How Shoppers Really Feel About Your Seasonal Displays

Wiser

It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready? In a bid to say “Yes! I am definitely ready!” it seems that retailers are ramping up their seasonal marketing earlier every year, with holiday displays making appearances in October, September, and August.

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The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

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The Benefits of Subjective In-Aisle Data Collection

Wiser

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work. My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.