Wiser

NOVEMBER 21, 2016

*Originally published on the Quad Analytix Blog. FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors.

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Advertising Promotions Target Market Management 60

Graff Retail

SEPTEMBER 29, 2016

I’ve been at Graff Retail for 11 years now and as many of you know, my role has been primarily focused on consulting & speaking. I love what I do and I’m very passionate about helping people succeed in the retail industry. But, let’s be honest, we can all get a little comfortable in our […].

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Store Growers

OCTOBER 12, 2016

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes.

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Advertising Comparison Shopping Shopping Marketing 57

Re-Tales

DECEMBER 26, 2016

Crabtree@yellowstoneresearch.org Rangoon is made with cream cheese, not mayonnaise. Both disgusting of course. And why is a Vietnamese couple advising on the authenticity of American pseudo-Chinese restaurants anyway?

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Customer Experience

Retalon

SEPTEMBER 19, 2016

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

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Planning Promotions Returns Management 32

Wiser

NOVEMBER 16, 2016

This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion.

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Promotions Markdowns Shopping ATS 60

Store Growers

JUNE 16, 2016

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t.

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Marketing Fulfillment Planning ATS 55

Store Growers

NOVEMBER 28, 2016

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.

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Shopping Advertising Accounting Management 54

Store Growers

AUGUST 31, 2016

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard.

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Marketing ATS 53

Store Growers

DECEMBER 12, 2016

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.

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Shopping Advertising Marketing ATS 49

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Accounting

Graff Retail

OCTOBER 20, 2016

It’s that wonderful time of year again when we start to gear up for Christmas. A critical part of this process is hiring seasonal staff. The very thought of this is often enough to cause even the most experienced managers to break out in a cold sweat! But don’t worry … it’s all about planning […].

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Graff Retail

OCTOBER 13, 2016

I’ve ranted and raved for years about the lack of compliance on standards at store level. Retail’s inability to have the stores meet basic store standards costs the business sales, margin, customer loyalty and more. Doesn’t it seem to be simple enough to get the staff to greet customers, maintain merchandising standards, dress properly, show […].

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Accounting ATS 40

Graff Retail

OCTOBER 6, 2016

Last week I had a chance to spend five days out on the sales floor of one of our favourite retailers. I wasn’t selling or servicing customers, if that’s what you’re thinking. The Graff Team was invited to produce a custom training video, so naturally, we used the actual store as the backdrop for the […].

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Re-Tales

OCTOBER 2, 2016

Back when I had a “real job” I refused to go to any store on a major holiday! It’s just not right to make people work when they should be with their families. It’s un-American & anti family. Unfortunately, it’s big business, and the party that claims to be the most “Christian” is the party that only cares about THE BOTTOM LINE.

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Advertiser: Experience Retail Today

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Graff Retail

SEPTEMBER 22, 2016

In the retail sector, we’re pretty good about holding our store managers accountable. We crank out all kinds of objectives and measurements to make sure that each location can ‘hold its own’ as a separate business unit … and heaven help the Store Manager who isn’t up to snuff! But are we just as diligent […].

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Accounting Management Location 40

Graff Retail

SEPTEMBER 15, 2016

There’s no doubt that the growing popularity of e-learning has made it easier for retailers to deliver consistent, cost-effective training to the masses. More and more, retailers are reaching frontline staff by way of video modules hosted on their own Learning Management Systems, interactive modules and even apps designed to keep staff informed, engaged and […].

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Management 52

Graff Retail

SEPTEMBER 8, 2016

The title of this blog is actually contained in my signature line on my emails. That’s a pretty recent addition that began a couple of months ago when we changed the tone of ‘why’ we do what we do here. When I put that addition into my signature line, I wasn’t expecting to move mountains […].

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Graff Retail

AUGUST 29, 2016

Set clear expectations … and they’ll be met! Frustrated because you can’t seem to hit your targets? Disappointed because it often seems like your staff just doesn’t get it? Tired of banging your head against the wall? Before you jump all over your team again, ask yourself this simple but very important question … “How […].

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Customer Experience

Graff Retail

AUGUST 22, 2016

In my role at Graff Retail, I speak to Store Managers on a daily basis. At some point in the conversation we end up “talking shop” and managers share their biggest challenges with me (kind of like a retail therapy session!). I’ve learned over time that the challenges aren’t unique from manager to manager and, […].

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Management Shopping ATS 40

Graff Retail

AUGUST 15, 2016

As we prepare for our upcoming 2-Day Advanced District Managers Leadership workshop, I cannot help but think about the question that I am continually asked in regards to getting an entire store or region to do exactly what they are supposed to be doing with commitment and passion. I’m committed to helping people succeed and […].

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Management 40

Graff Retail

AUGUST 8, 2016

It’s summertime. So, for this blog, let’s just have some fun and leave all the ‘you could and should be selling more’ ideas on the sidelines for now. Have a look at the partial logos below and see how many you know. Challenge your peers and friends to see how many they know. While you’re […].

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Re-Tales

MAY 27, 2016

Last fall I downloed the 7-Eleven App that gives you a free coffee after 7 purchased. (Or is it the seventh is Free?). They also will even scan your phone for refills that are $1.25 for a very large. The First purchse of that size is $1.95 so I figure I am saving money either way, over Starbucks… and their coffee doesn’t suck. Far from trendy, but decent.

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Re-Tales

APRIL 29, 2016

A manager explaind to a person at the photo counter that the Company policy would not allow him to open the customer’s watch to change the batery for him. Irrate, the customer loudly complained “Why not, you sell watches don’t you?” to which the Manager replied “Yes sir, and we also sell toilet paper.

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Store Growers

DECEMBER 8, 2016

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.

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Checkout Payment Services Accounting ATS 44

Store Growers

NOVEMBER 15, 2016

The holiday season always shows up earlier than you’d like it to. All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores. And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales. Here are a couple of ideas: A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.

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Advertising Returns Shopping Accounting 42

Retalon

SEPTEMBER 19, 2016

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Planning 32

Planning Promotions Returns Management 32

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ATS

Retalon

SEPTEMBER 19, 2016

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Planning 32

Planning Promotions Returns Management 32

Re-Tales

MAY 27, 2016

In reply to Cid Young. I’m sure the coffee probably tastes as good as Starbucks anyway.

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Re-Tales

MAY 12, 2016

Firing some lady in deli for eating a piece of chicken. Poor lady was probably hungry!

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Store Growers

DECEMBER 12, 2016

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.

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Shopping Advertising Marketing ATS 28

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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