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*Originally published on the Quad Analytix Blog. FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors.
I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes.
I’ve been at Graff Retail for 11 years now and as many of you know, my role has been primarily focused on consulting & speaking. I love what I do and I’m very passionate about helping people succeed in the retail industry. But, let’s be honest, we can all get a little comfortable in our […].
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.
This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion.
*Originally published on the Quad Analytix Blog. Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers. True or not, low cost is often conflated with low quality, and a reseller that focuses on low pricing risks damaging their reputation.
*Originally published on the Quad Analytix Blog. Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers. True or not, low cost is often conflated with low quality, and a reseller that focuses on low pricing risks damaging their reputation.
When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t.
High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.
This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard.
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
The holiday season always shows up earlier than you’d like it to. All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores. And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales. Here are a couple of ideas: A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.
Crabtree@yellowstoneresearch.org Rangoon is made with cream cheese, not mayonnaise. Both disgusting of course. And why is a Vietnamese couple advising on the authenticity of American pseudo-Chinese restaurants anyway?
It’s that wonderful time of year again when we start to gear up for Christmas. A critical part of this process is hiring seasonal staff. The very thought of this is often enough to cause even the most experienced managers to break out in a cold sweat! But don’t worry … it’s all about planning […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I’ve ranted and raved for years about the lack of compliance on standards at store level. Retail’s inability to have the stores meet basic store standards costs the business sales, margin, customer loyalty and more. Doesn’t it seem to be simple enough to get the staff to greet customers, maintain merchandising standards, dress properly, show […].
Last week I had a chance to spend five days out on the sales floor of one of our favourite retailers. I wasn’t selling or servicing customers, if that’s what you’re thinking. The Graff Team was invited to produce a custom training video, so naturally, we used the actual store as the backdrop for the […].
Back when I had a “real job” I refused to go to any store on a major holiday! It’s just not right to make people work when they should be with their families. It’s un-American & anti family. Unfortunately, it’s big business, and the party that claims to be the most “Christian” is the party that only cares about THE BOTTOM LINE.
In the retail sector, we’re pretty good about holding our store managers accountable. We crank out all kinds of objectives and measurements to make sure that each location can ‘hold its own’ as a separate business unit … and heaven help the Store Manager who isn’t up to snuff! But are we just as diligent […].
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
There’s no doubt that the growing popularity of e-learning has made it easier for retailers to deliver consistent, cost-effective training to the masses. More and more, retailers are reaching frontline staff by way of video modules hosted on their own Learning Management Systems, interactive modules and even apps designed to keep staff informed, engaged and […].
The title of this blog is actually contained in my signature line on my emails. That’s a pretty recent addition that began a couple of months ago when we changed the tone of ‘why’ we do what we do here. When I put that addition into my signature line, I wasn’t expecting to move mountains […].
Set clear expectations … and they’ll be met! Frustrated because you can’t seem to hit your targets? Disappointed because it often seems like your staff just doesn’t get it? Tired of banging your head against the wall? Before you jump all over your team again, ask yourself this simple but very important question … “How […].
In my role at Graff Retail, I speak to Store Managers on a daily basis. At some point in the conversation we end up “talking shop” and managers share their biggest challenges with me (kind of like a retail therapy session!). I’ve learned over time that the challenges aren’t unique from manager to manager and, […].
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
As we prepare for our upcoming 2-Day Advanced District Managers Leadership workshop, I cannot help but think about the question that I am continually asked in regards to getting an entire store or region to do exactly what they are supposed to be doing with commitment and passion. I’m committed to helping people succeed and […].
It’s summertime. So, for this blog, let’s just have some fun and leave all the ‘you could and should be selling more’ ideas on the sidelines for now. Have a look at the partial logos below and see how many you know. Challenge your peers and friends to see how many they know. While you’re […].
Last fall I downloed the 7-Eleven App that gives you a free coffee after 7 purchased. (Or is it the seventh is Free?). They also will even scan your phone for refills that are $1.25 for a very large. The First purchse of that size is $1.95 so I figure I am saving money either way, over Starbucks… and their coffee doesn’t suck. Far from trendy, but decent.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
A manager explaind to a person at the photo counter that the Company policy would not allow him to open the customer’s watch to change the batery for him. Irrate, the customer loudly complained “Why not, you sell watches don’t you?” to which the Manager replied “Yes sir, and we also sell toilet paper.
Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
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