Sat.Dec 21, 2019 - Fri.Dec 27, 2019

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4 Pricing-Related Tips to Launch a New Product

Wiser

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing. Set the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers.

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Using the Power of Psychology to Enhance Your Digital Marketing Campaigns

Retail Next

Leveraging psychology as a marketing tactic is a great way to get your brand noticed among millions of potential distractions. If you learn what most engages shoppers and when they are most likely to make a purchase, you can channel that knowledge to attract and retain potential customers. . This is where the applied and experiential knowledge of psychological strategies add real value.

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Red Box Vape continues expansion with acquisition of Vapour Lounge

Retail Technology Review

Red Box Vape Ltd has finalised a deal to acquire Vapour Lounge with 5 retail store outlets across Scotland as part of its continuing acquisition programme. This transaction will add a further £0.75m to turnover. The company is one of the fastest-growing UK brands in the sector.

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Tips to Take Your Retail Business to the Next Level

Retail Next

Building a successful retail business, both online and offline, takes a significant amount of work to get off the ground. Taking your business to the next level can be a daunting challenge, but growing your retail business is worth it in the long run, increasing profits and further cementing your brand in the industry. With these tips and tricks, you can elevate your retail business.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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The secret to engaging young adults (18-24s) online? Personalisation

Retail Technology Review

18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.

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Discover remains the most widely accepted card scheme worldwide

Retail Technology Review

The influence of China on global card acceptance is shown by the fact that Discover is accepted at more outlets than Visa and Mastercard as a result of agreements with UnionPay and other schemes.

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