Wiser
DECEMBER 27, 2019
When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing. Set the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers.
Retail Next
DECEMBER 26, 2019
Leveraging psychology as a marketing tactic is a great way to get your brand noticed among millions of potential distractions. If you learn what most engages shoppers and when they are most likely to make a purchase, you can channel that knowledge to attract and retain potential customers. . This is where the applied and experiential knowledge of psychological strategies add real value.
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Retail Technology Review
DECEMBER 25, 2019
Red Box Vape Ltd has finalised a deal to acquire Vapour Lounge with 5 retail store outlets across Scotland as part of its continuing acquisition programme. This transaction will add a further £0.75m to turnover. The company is one of the fastest-growing UK brands in the sector.
Retail Next
DECEMBER 24, 2019
Building a successful retail business, both online and offline, takes a significant amount of work to get off the ground. Taking your business to the next level can be a daunting challenge, but growing your retail business is worth it in the long run, increasing profits and further cementing your brand in the industry. With these tips and tricks, you can elevate your retail business.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail Technology Review
DECEMBER 23, 2019
18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.
Retail Technology Review
DECEMBER 21, 2019
The influence of China on global card acceptance is shown by the fact that Discover is accepted at more outlets than Visa and Mastercard as a result of agreements with UnionPay and other schemes.
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