Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?
Retail TouchPoints
OCTOBER 16, 2020
Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.
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