TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Retail TouchPoints
SEPTEMBER 29, 2021
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt , which has entered the cultural lexicon and boasts more than 4.6 billion views and counting. What hasn’t been happening much on TikTok is actual buying, until now that is. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from
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