Apparel Ousts Electronics as Most Popular Online Shopping Category
Retail TouchPoints
FEBRUARY 11, 2022
Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. consumers, Feedvisor found that 60% of consumers make their most online purchases in the Clothing, Shoes and Jewelry category (#1), while 49% of consumers purchase the most in the Beauty and Personal Care ca
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