Can an NFT Marketplace Save GameStop?
Retail TouchPoints
FEBRUARY 8, 2022
Following a year of wild twist and turns, retail’s most indefatigable underdog has introduced its next act. GameStop will launch a marketplace for non-fungible tokens (NFTs) in partnership with the blockchain platform Immutable X. The GameStop NFT Marketplace is expected to launch later this year and is the first major initiative from new CEO Matt Furlong, who joined the company in June 2021 following the departure of previous CEO George Sherman in April 2021.
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