Australia’s disloyal shoppers: most will change brands to save money
Inside Retail
JUNE 21, 2021
Aussie consumers’ loyalty is primarily influenced by the price tag, however emotional connection and ethical values will become key loyalty drivers, according to a consumer research by Emarsys. . About 65 per cent of 1000 Australian consumers surveyed said they will choose other brands if a cheaper option is available. More than half of respondents said consistently low prices are the top reason for staying loyal to a retailer. .
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