Wiser

AUGUST 17, 2018

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Store Growers

AUGUST 16, 2018

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.

Advertising 48

Advertising Accounting Marketing ATS 48

Jamf on Retail

AUGUST 16, 2018

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

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Retail Technology Review

AUGUST 14, 2018

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November.

Marketing 28

Marketing 28

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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

Management

Wiser

AUGUST 16, 2018

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Evidence of that includes the various, nebulous definitions of shopper marketing, with language such as “understanding consumer behavior,” or “using shopper insights to affect purchasing decisions.

Marketing 79

Marketing Promotions Point of Sale Shipping 79

Wiser

AUGUST 13, 2018

Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail. Making the shopping experience easier is always a plus, but overdoing omnichannel retail technology runs the risk of alienating shoppers.

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