Six Things the Consumer of 2021 Really Wants
Retail TouchPoints
JANUARY 26, 2021
In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. And because necessity births invention, intransigent store-based retailers were finally unable to rationalize kicking the digital transformation can down the road to next year’s budget — driven not by the prospect of growth, but rather survival.
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