Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows
Retail Focus
MAY 3, 2023
New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table. Being able to identify returning visitors – after first-party and session cookies have expired – is key to delivering a frictionless, high-converting on-site shopping experience.
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