Reaching The Most Influential Shopping Generation As We Transition To A New Normal
Retail TouchPoints
AUGUST 14, 2020
It’s no surprise that the shopping habits of Gen Z during the pandemic will predict the near future for retail. Gen Zers are currently the largest and most influential generation of shoppers in the U.S., and COVID-19 has had a serious impact. We are already seeing that 46% say they plan on saving more of their earnings over the next five years, and 63% are currently concerned about the impact of COVID-19 on their ability to make money.
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