Wiser

MARCH 15, 2018

With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence of multiple selling channels. Since then, many more layers have been added on top. When it comes to unified commerce, all of those selling channels must work together as a single source of truth to help the shopper along the path to purchase

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Shipping Returns Promotions Fulfillment 68

Retail Technology Review

MARCH 13, 2018

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor.

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Consumer 34

Store Growers

MARCH 13, 2018

February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months of making a tiny amount progress, I scored my first win. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. So I’m excited to share everything what happened during February 2018.

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Promotions Marketing Planning ATS 28

Wiser

MARCH 13, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the customer keeps coming back?

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Shipping Store Layout Promotions Location 68

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Customer Experience

Retail Technology Review

MARCH 13, 2018

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector.

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ATS 28