Wiser

JUNE 11, 2019

What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. Here is what they said. Brick-and-Mortar or eCommerce? To begin, we wanted to know if online or in-store shopping was more popular among our mystery shoppers.

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Store Layout Promotions Shipping Shopping 83

RepslyBlog

JUNE 12, 2019

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition. Most CPG brands also use their sales teams as their eyes and ears in their accounts, gathering data about retailer compliance, inventory, and competition — insights they c

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Accounting Marketing ATS 75

Retail Technology Review

JUNE 11, 2019

Home fitness equipment retailer, Puretec Fitness, has secured its future and taken back control of its brand by launching a fully transactional website, after historically relying on eCommerce marketplaces to target customers.

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Retail Technology Review

JUNE 11, 2019

The latest figures from the British Retail Consortium (BRC) revealed the sharpest decline in retail sales since 1995 last month, sparking further fears for the UK retail industry. According to their figures, retail sales fell by 2.7 percent in total and like-for like in May, while online sales of non-food products grew at a rate of just 1.5% year on year, which the BRC and KPMG said was “an all-time low”.

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ATS 31

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