Shrinkflation trend forces law change on unit pricing
Inside Retail
OCTOBER 2, 2024
Shrinkflation has driven the government to strengthen the unit pricing code to help Aussies get accurate pricing in supermarkets and retail stores. The updated regulations will also introduce substantial penalties for stores that breach the code. Shrinkflation is when product sizes decrease while prices remain the same or increase. It is mainly used to take advantage of consumers who are unaware of the not so obvious changes.
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