Retail reckoning: 4 key steps to achieving data-driven success
Retail Focus
FEBRUARY 17, 2023
Few retailers need to be convinced about the power quality data can have in making informed business decisions. Yet, a recent global survey by Forrester Consulting and WNS found that, while 63% of business leaders recognise that data and analytics are strategic enablers , just 37% have prioritised investments in these capabilities. The issue is especially acute within the retail and CPG sectors, where 73% of brands with strong data maturity have achieved quantifiable business value as a result
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