New York City Launches Online Grocery Marketplace For Marginalized Neighborhoods
Retail TouchPoints
SEPTEMBER 21, 2020
New York City has selected Mercato to serve as an e-Commerce marketplace that will connect underserved communities with local grocery stores. The partnerships will let select shops in each of the five boroughs begin offering their inventory online and via local delivery, a functionality they didn’t previously have. The arrangement will let shoppers order from several stores at once within each neighborhood.
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