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Most people have a natural desire to win – whether through collecting points, completing a journey or simply having their customer loyalty recognised. Retailers are turning to gamification to satisfy the fundamental human desires to achieve recognition and rewards and gain status and achievements. At the same time, gamification encourages engagement and amplifies marketing results.
POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. Be this simply placing items from a new range of clothes on a group of mannequins or coming up with a creative and colourful window display to draw in those passing by, visual merchandising plays a key role in many retail strategies. The primary challenge for retailers in the current market is how to evolve these tried and tested methods to appeal more to modern shoppers.
This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. Touchland is more than just a hand sanitizer brand — it’s a self-care brand, according to Andrea Lisbona, the company’s Founder and CEO.
I recently bought a software solution. The advertising said, “Easy to install and easy to use.” It was half right. I had no problem installing the software. However, using it was a different story. The good news is that when I reached out to technical support, I had a response within minutes. Despite the quick service, after I followed the instructions, the software still wasn’t working, and the entire process was confusing.
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s , Cheetos and even Quaker , these brands have not only quenched our thirst and satiated our appetites; they have helped define our culture. The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and l
The 2023 MAPIC Awards recognised outstanding achievements in retail real estate, spotlighting innovative concepts and sustainable initiatives that are shaping the future of the industry. The awards, which took place in Cannes, celebrated excellence across thirteen core categories, along with the People’s Choice categories and the winners of the MAPIC Academy, sponsored by Nhood.
Shopify’s global merchants achieved record sales of US$4.1 billion during Black Friday, a 22 per cent increase over last year’s period. The top selling countries were the US, the UK, and Canada, while the average cart price was US$110.71 globally, the data shows. The top product categories by orders included clothing, personal care, jewellery, shoes, and decor.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Well, those days seem to be largely gone, and likely for the better — I don’t think anyone misses what was once an annual bodily injury count on the Saturday after Black Friday.
Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this year, Reynolds and Smart collaborated to create an advertisement titled "Just Friendsgiving." Viewers have the opportunity to witness the current status of the characters' relationship.
Beefy’s Pies may soon be available for franchising after an agreement was reached for the retail chain’s acquisition by listed cafe operator Retail Food Group (RFG) for $10 million. RFG is a global food and beverage company headquartered in Queensland which owns Gloria Jean’s, Donut King, Brumby’s Bakery, Michel’s Patisserie, Crust Gourmet Pizza, Pizza Capers, Rack ’em Bones BBQ Ribs, Cafe2U and The Coffee Guy brands.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush , more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one. If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue.
Aptos , a leader in unified commerce solutions, today announced the findings of its 2023 Golden Quarter Consumer Survey. The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. The survey of 2,000 UK consumers aged 16 to 26 was conducted in October 2023 and sought to identify the shopping habits and preferences of older Gen Z shoppers during the Golden Qu
The 7-Eleven Australia convenience store chain has been sold for $1.71 billion to 7-Eleven International (7IN) a joint venture of the brand’s Japanese-listed parent Seven & I and the US business. The Withers and Barlow families which own 7-Eleven in Australia have been looking to sell the business since early this year and there were reports they were hoping to secure as much as $2 billion for it.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
While traveling across the country can cause a dent in a student's budget, there's hope on the horizon this year with $25 flights for Amazon Prime college students.
Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But many shopping malls have endured an identity crisis. With the rise of ecommerce and the simultaneous “ death of the mediocre middle ,” many malls have become shells of their former selves — and some have become complete wastelands.
Railpen , one of the largest pension managers in the UK, has announced Hobbs and Phase Eight have opened in Caledonia Park, Scotland’s premium designer outlet village , marking Hobbs ’ first outlet in Scotland and Phase Eight’s second. Hobbs and Phase Eight have opened a 3,0 00 sq ft unit with a dual fascia at Caledonia Park, located centrally within the scheme next to premium brand s such as POLO Ralph Lauren , kate spade new york , Radley London, and recent additions Tommy Hilfiger and Calvin
Email marketing flows are crucial for crafting a seamless and personalised customer journey. From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
JD Sports has partnered with Instacart to offer delivery in as fast as one hour from more than 500 JD Sports and Finish Line stores nationwide. Shoppers using the JD Sports page on Instacart can choose from more than 16,000 products, including popular footwear brands such as Nike, Jordan, Adidas and Puma. JD Sports acquired Finish Line in March 2018.
With just one week to go, here is a quick reminder of your exclusive opportunity to join Shoplight on their webinar, An Industry Challenged — Our Solution to Cleaning Up Retail Lighting. Explore how innovative bioplastics can revolutionise retail lighting, reduce carbon emissions, and drive sustainability in the retail construction sector. Learn about the thinking behind Shoplight’s circular economy lighting solution and what that means for the future of retail lighting together with innovative
Circonomy has established a purpose-built ‘re-commerce’ store in Reservoir, Victoria, to provide shoppers with economical and sustainable options in the face of escalating living costs. In collaboration with national companies including Catch, Officeworks, David Jones, and Azura, Circonomy provides consumers and businesses with a retail experience, with new products arriving weekly or daily.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace , that brings together local vendors and service providers with the retailers’ range of party supplies. The new offering, which was developed in partnership with marketplace SaaS solution Mirakl , is initially available only in the Las Vegas area, but Party City said it plans to eventually expand the offering to other major U.S. cities.
In April 2023, Mrówka Greenhouse, the flagship garden centre of the esteemed Mrówka PSB DIY chain, opened its doors in Międzyrzecz, Poland, showcasing a cutting-edge lighting design by TRILUX. The expansive 1,200 sqm Dutch greenhouse, nestled under a glazed roof, boasts an impressive display of traditional and collectable plants alongside the existing 2,500 sqm of retail space.
Retailers are hoping the Reserve Bank of Australia (RBA) will hold interest rates as they look toward a recovery in Christmas after experiencing minimal sales growth in October, driven by food-related purchases. Australian Bureau of Statistics (ABS) data showed that retail turnover amounted to $35.77 billion during the month, up 1.2 per cent from the year-ago period.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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