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Shopping is an experience. You can have all the sparkling jewels, intricate designs, and sophisticated styles in-store, but if people don’t want to come, they will stick to online shopping from the couch. Taking this into consideration, NELSON Worldwide designed London Jewelers’ newest jewellery boutique in Short Hills, New Jersey to be a retail destination, allowing visitors to peruse endless jewellery displays, try things on, and have fun with it – because the selection process should be just
The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandemic, customers are expecting much more from brands and retailers. To make sure that you are ahead of the curve, we’ve prepared a list with the most important shopper marketing and experience statistics you need to know.
When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.
Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Shoppers browsing their favourite websites, from Argos to Amazon, may be bombarded with a raft of deals, however some may be more prominent than others. The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. With millions of visitors each month – the UK’s most visited site Amazon gets 286m hits a month, according to SEM Rush – it’s no surprise why brands are trying to rea
The barcode is ubiquitous, found on every packaged product, from groceries and toiletries to pharmaceuticals and electronics. It is the silent but essential identifier of products that have revolutionised how we shop, sell, and transport goods. Without it, the modern global supply chain would be unimaginable. The barcode was initially developed to improve the checkout experience and inventory management in the grocery sector and it is now used in almost every industry and sector.
We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing , we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). In this column, we’re going to dig a little deeper into all the unique variables of branding as we explore how to develop a brand that breaks through the clutter and tells your unique sto
We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing , we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). In this column, we’re going to dig a little deeper into all the unique variables of branding as we explore how to develop a brand that breaks through the clutter and tells your unique sto
Starting a new retail store is more than just setting out products for sale. It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry.
Sustainable clothing brand Pangaia has teamed up with resale platform Archive to debut Pangaia ReWear, a peer-to-peer resale program that will enable one-click selling through an integration with Eon Digital IDs. The ReWear marketplace will initially launch in the UK with plans to expand to additional markets worldwide. “Pangaia ReWear is more than just a resale platform,” said Pangaia Collective in a statement.
Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer feeling valued, satisfied, and ready to tell their friends and family about the experience.
PayPal Australia is facing legal proceedings lodged by the Australian Securities & Investment Commission (Asic) after discovering an unfair term in the company’s contracts with small businesses. The term appears in PayPal’s User Agreement, one of several documents that form its contract with Australian business account holders. Under this term, business account holders have 60 days to notify PayPal of any errors or discrepancies in fees that it has charged them, or else accept those fees as
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Campaign corner Fansville. With the start of season 6 of 'Fansville,' numerous college football enthusiasts are depicted in a state of turmoil due to the transformative shifts in the sport they hold dear. To address these uncertainties, Dr Pepper promotes its range of beverages as a means to discover 'fanswers' – solutions to these inquiries – offering a sense of familiarity and consistency amid the changes.
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Case in point: according to McKinsey’s 2022 Global Survey on digital strategy and investments , most brands report much lower than expected revenue increases from their digital transformations.
Two U.S. states, Illinois and Virginia, are taking steps to separate alcoholic beverages designed to resemble popular juice drinks from their non-alcoholic counterparts on store shelves. Beverage companies have introduced alcoholic versions of well-known non-alcoholic beverages, often with similar branding and logos. Regulators are concerned that these products could confuse shoppers, particularly parents looking for.
Independent luxury fragrance brand Lumira has opened its first store – in Paddington, Sydney. The opening of the boutique coincides with the brand’s 10th-anniversary celebrations. The store will feature the brand’s complete range of perfumes, body care and home fragrance products along with exclusive limited-edition novelties. Image source: Supplied Founded in 2013 by Almira Armstrong, the Australian brand says it has taken a “bold and unique approach” to fragrance creation.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
During summer 2023, Impact Retail were challenged to design & deliver an enviable beauty experience for Elizabeth Arden. And they certainly delivered. Leveraging some of the most vital beauty trends in modern retail, the exclusive pop-up sites within Boots stores have been wonderfully received by peers and consumers alike. Elizabeth Arden’s eponymous founder was a pioneer in the skincare industry, acting as inspiration for many brands in the beauty sector today, which makes this pop-up so
Jean Dousset, a brand that specializes in designing lab-grown diamond jewelry, has opened its first flagship boutique in West Hollywood, Calif. Created in partnership with Design, B **s , the store represents the intersection of design, heritage and the future of luxury jewelry, reaffirming Jean Dousset’s recent rebrand and transformation to focus solely on lab-grown diamond jewelry.
American Eagle Outfitters has raised its annual revenue forecast, mirroring Abercrombie & Fitch, as it anticipates steady demand for its products despite ongoing high inflation. Despite reporting second-quarter revenue in line with expectations, the company’s shares fell around 3% in extended trading, though they have gained over 45% in the quarter.
US vegan fast-food chain Mr Charlie’s is opening its first location in Australia – in Redfern, Sydney – during the next few weeks. Dubbed the ‘vegan McDonald’s’, Mr Charlie’s’ store will feature the fast food giant’s signature colours of red and yellow and sell its own version of a Happy Meal – the Frowny. Located on Cope Street next to the Aboriginal Employment Strategy offices, the venue will also offer other plant-based dishes including three different types of burgers, an alt-chicken b
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
P-THREE, the specialist real estate agency and consultancy, has announced high-profile retail and restaurant signings on behalf of Aquila Holdings, the landlord of premium shopping and leisure destination in Chelmsford. Leading the new entrants to join Bond Street is home and body cosmetics company, Rituals , which is set to open a 3,500 sq ft unit in early September.
Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon , Walmart and how technology is transforming retail. He even brought his findings to the airwaves (so to speak) as host of the podcast, Land of the Giants: The Rise of Amazon. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.
Thieves in Spain made off with $500,000 worth of extra virgin olive oil as prices for the liquid gold have surged due to drought and reduced production. The theft, which involved at least 50,000 liters of olive oil stored in a warehouse, prompted an investigation by the country’s Civil Guard. Spain’s olive oil production has.
Australia’s Labour government will introduce legislation to close “loopholes” in workplace law, a move opposed by employer groups fearing higher costs. Workplace Minister Tony Burke has introduced a bill making it a criminal offence to deliberately underpay workers, with a maximum penalty of 10 years in jail and a maximum fine of $5.0 million.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
SHEIN and Klarna are excited to be hitting the road together on their immersive ‘In Pink We Trust’ tour bus this September. Stopping off at key shopping destinations across the country including London, Birmingham and Manchester, visitors will be able to experience the world of SHEIN by discovering new knitwear, denim, partywear and accessory collections in the decadent walk-in wardrobe.
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question. The folks at the Federal Trade Commission have carefully regulated these services for decades.
Party City’s Chapter 11 bankruptcy plan, aimed at reducing approximately $1 billion in debt, has received approval from a U.S. bankruptcy judge. This plan will transfer all of the equity value to the retailer’s lenders and is expected to strengthen the business, leading to the closure of only a few out of its nearly 800.
Craft tea retailer The Berry Tea Shop has launched an equity crowdfunding campaign via Birchal as it seeks to scale the business and expand its product portfolio. The money raised will be used primarily to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including developing a ready-to-drink range.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
For 25 years Indigo has been its customers’ self-declared “Happy Place”, a community haven of joyful discovery. Today, the company has announced they are taking this concept one step further by opening the doors this fall to a radically different 16,000 ft 2 shopping experience. This new urban concept store at The Well in the King West neighbourhood of Toronto marks an evolution for the brand.
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that many of the brand’s devotees would have imagined. Fast fashion retailer Forever 21 has released a limited-edition collection featuring the Barneys brand. On the surface the collaboration might not make much sense, given that Forever 21 and Barneys hail from opposite ends of the fashion spectrum.
Panera Bread is simplifying its menu by slashing nearly 50 items in select test market stores, including flatbread pizzas, kids’ meals, the steak and white cheddar sandwich, baked goods, and salads. The move, aimed at providing faster service and streamlining operations, is being tested in less than 3% of Panera’s nationwide bakery-cafes.
With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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