Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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4 trends impacting retail marketing strategies

Retail Dive

Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.

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Consumer Behavior: The Data to Better Understand Your Shoppers

Wiser

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost).

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How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

Retail TouchPoints

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.

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BREAKING NEWS: Oroton announces new CEO, David Kesby steps down

Inside Retail

Luxury accessories brand Oroton has just announced the appointment of new CEO, Jenny Child, who is taking over from David Kesby. Child was previously partner at McKinsey and Co, where she worked for 14 years partnering with retail and consumer companies in Australia, New Zealand and the US to transform their businesses and accelerate their growth. “I’m thrilled to be joining Oroton.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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The Knightsbridge Estate welcomes the arrival of Burberry

Retail Focus

The Knightsbridge Estate is delighted to announce the opening of a new Burberry flagship store at No.1 Sloane Street. The iconic British luxury brand is the first tenant to open in the 340,000 sq ft redevelopment at the northern end of The Estate. The development, designed by Fletcher Priest, transforms an iconic corner of Knightsbridge to deliver a brand-new mixed-use scheme behind retained period façades, preserving the unique character of the area.

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Harmonized Retail: Why is it better than omnichannel retail?

Tokinomo

Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword potential, they are actual strategies that can help brick and mortar stores increase the number of customers and, eventually, increase sales.

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More Trending

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SA trading restrictions prompt calls for “national consistency”

Inside Retail

The devastating delta strain of the Covid-19 virus has caused a third state to enter a form of lockdown, with South Australian Premier Steve Marshall announcing new restrictions on Monday evening – alongside an extension to Victoria’s initial five-day lockdown – prompting calls for a nationally consistent approach when it comes to restrictions. Australian Retailers Association chief executive Paul Zahra said the sudden closure of non-essential retail will be devastating to the industry in SA.

Consumer 279
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Know the Origin opens it’s first zero-waste pop-up store

Retail Focus

CBRE Global Investors has today announced that sustainability-focused department store, Know the Origin, has opened its latest pop-up and first zero-waste store at community-led retail and leisure destination, Angel Central. Bringing together a line-up of next-generation ethical brands, and setting the new standard of sustainability, Know the Origin has opened its pop-up store at 11 Parkfield Street.

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Simplify VPN with Cisco Secure Managed Remote Access

Cisco Retail

Bringing focus back to organizations’ IT, and empowering security heroes. Esports are becoming massively popular, and you’ll commonly hear about how a player “carried the team on their back,” a phrase often used when a teammate perseveres through adversity, contributes more than their fair share, and ultimately delivers a win. Over the last year and a half, IT and security heroes globally have adapted and met the needs of their workforces that had to rapidly pivot to remote work.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Retail groups call on customers to follow health orders, curb abuse

Inside Retail

With Sydney’s retail industry re-entering a much harder lockdown following a number of infectious cases making their way through stores, infecting more people in the process, five industry groups have united to call for understanding and patience from the community. The Australian Retailers Association, National Retail Association, the Shopping Centre Council of Australia, The Pharmacy Guild of Australia, and the Shop, Distributive and Allied Employees Association released a joint statement over

Shopping 279
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The Shortest Customer Service Keynote Speech Ever!

Hyken

I’ve written about today’s topic before. The idea I’m about to share is really common sense. Even if you didn’t read my past articles or watch my videos about this, you still know and understand it. Yet, it’s worth bringing up again, as I have a new twist on it. In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customer service keynote speech I’ve ever delivered.

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Cloudy everywhere – extending infrastructure as code

Cisco Retail

By Eric Hanselman, Principal Research Analyst, 451 Research, part of S&P Global Market Intelligence. Are there any organizations that don’t face challenges in making their technology teams more productive? It’s tempting to speculate about the ideal environments that seem to exist at hyperscalers or cutting-edge startups, but the reality is that there are always challenges in any operational pattern, and even the loftiest struggle to do better.

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Is Uber the Next UPS?

Retail TouchPoints

As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson.

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Arm Is RTX ON! World’s Most Widely Used CPU Architecture Meets Real-Time Ray Tracing, DLSS

Nvidia

A pair of new demos running GeForce RTX technologies on the Arm platform unveiled by NVIDIA today show how advanced graphics can be extended to a broader, more power-efficient set of devices. The two demos, shown at this week’s Game Developers Conference, included Wolfenstein: Youngblood from Bethesda Softworks and MachineGames, as well as The Bistro from the Open Research Content Archive running in real time on a MediaTek Arm platform with ray-traced graphics.

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Beef up your ransomware defense with Cisco Secure Choice

Cisco Retail

Ransomware. Certainly not a new form of cybercrime, but one that has dominated mainstream headlines in recent months. High-profile cyberattacks on critical infrastructure and sectors in the global economy, such as government agencies, a major U.S. fuel pipeline, and one of the world’s largest meat processing plants have put a giant spotlight on ransomware.

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Uber Delivery Buildup Continues Expansion with Costco and Mercari Partnerships

Retail TouchPoints

Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Breaking: NSW outbreak declared “national emergency”

Inside Retail

NSW state premier Gladys Berejiklian and chief health officer Dr Kerry Chant have declared the Sydney outbreak a “national emergency” and have called on the federal government to shift its vaccine strategy to focus on workers in the state’s most impacted areas in an attempt to get the delta virus under control. “There is no doubt that the numbers are not going in the direction we were hoping they would at this stage,” said Berejiklian.

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Dollar General debuts private label skincare line

Retail Dive

Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.

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CX Cloud energizes large-scale digital transformation at Enel

Cisco Retail

With 74 million users and more than 2.2 million kilometers of managed network, Enel Group is the largest electricity distribution company in the world. Cisco has been a key partner in its digital transformation, helping to connect solar and wind energy to its network and set the path for a cleaner, more sustainable future. Recently, Enel took its commitment to innovation even further when it started managing thousands of networking devices through the all-new Cisco CX Cloud , a one-stop digital

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Zoom Acquires Five9 for $14.7B to Bolster Customer Service Offerings

Retail TouchPoints

Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.

Marketing 299
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Coles ditches collectibles to meet sustainability targets

Inside Retail

Despite the popularity of Coles collectibles in recent years, the supermarket giant has made the decision to ditch the sales tactic for good as part of its vision to be Australia’s most sustainable supermarket. Over the last three years, the retailer launched six campaigns including iterations of Coles’ Little Shop and Stikeez, as well as Coles Little Treehouse.

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Retail Industry Awards 2021 shortlist: top independent stores revealed

Talking Retail

The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.

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The Security Startup Ecosystem and the Trends Cisco is Watching

Cisco Retail

Building a company from the ground up is not for the faint of heart. I know, I’ve been there. As co-founder of Duo, the leading provider of Zero Trust access security, I know what it means to dedicate yourself fully to a vision, to your customers, and to your team. And I know how daunting it can be to find the right investors to join the team – people and organizations that truly understand, and believe in your vision.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.

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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions. This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Discover the synergy between on-page and off-page SEO, ensuring your site is optimized for success. Learn how to create valuable content, engage with online communities, and track your progress to fine-tune your strategy.

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Myer picks up new national distribution centre in online, efficiency push

Inside Retail

Department store Myer has signed a ten-year lease on a new 40,000 sqm warehouse which will serve as the 120-year-old business’ new national distribution centre. The warehouse, situated in Ravenhall, Victoria, will serve Myer’s stores and online efforts, will hold over 100,000 SKUs, and is key to the next phase of the department store’s ‘Factory to Customer’ initiative – and is another important step in the ongoing ‘Customer First Plan’ according to chief executive John King.

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More Consumers Demand Shipping Transparency from Retail Businesses

Small Biz Trends

Online consumer purchases are increasing, and this means more shipping. And according to the latest research from ShipStation, more consumers are demanding shipping transparency from retail businesses. Consumers Demanding Shipping Transparency. It is only natural for consumers to want a better shipping experience as they make more online purchases. And part of this experience now demands transparency in how retail businesses ship their products.

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Preventing Network Loops! A Feature You Need to be Aware of

Cisco Retail

No matter how secured or precise the configurations are, there are some problems you can’t almost avoid, particularly L2 loops. The looped frames have no TTL to decrement and nothing else to lose. It unleashes at a perfect time, a critical production hour or perhaps Friday nights! A common approach is to tighten STP configuration and enable BPDU guard, root guard, loop guard, Unidirectional Link Detection (UDLD), storm-control or disable unused ports, where ever applicable.

Returns 145
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JCPenney Launches New Inclusive Beauty Brand to Promote BIPOC Businesses

Retail TouchPoints

JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.” Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt