Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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4 trends impacting retail marketing strategies

Retail Dive

Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.

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Consumer Behavior: The Data to Better Understand Your Shoppers

Wiser

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost).

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How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

Retail TouchPoints

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.

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BREAKING NEWS: Oroton announces new CEO, David Kesby steps down

Inside Retail

Luxury accessories brand Oroton has just announced the appointment of new CEO, Jenny Child, who is taking over from David Kesby. Child was previously partner at McKinsey and Co, where she worked for 14 years partnering with retail and consumer companies in Australia, New Zealand and the US to transform their businesses and accelerate their growth. “I’m thrilled to be joining Oroton.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Knightsbridge Estate welcomes the arrival of Burberry

Retail Focus

The Knightsbridge Estate is delighted to announce the opening of a new Burberry flagship store at No.1 Sloane Street. The iconic British luxury brand is the first tenant to open in the 340,000 sq ft redevelopment at the northern end of The Estate. The development, designed by Fletcher Priest, transforms an iconic corner of Knightsbridge to deliver a brand-new mixed-use scheme behind retained period façades, preserving the unique character of the area.

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Harmonized Retail: Why is it better than omnichannel retail?

Tokinomo

Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword potential, they are actual strategies that can help brick and mortar stores increase the number of customers and, eventually, increase sales.

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More Trending

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SA trading restrictions prompt calls for “national consistency”

Inside Retail

The devastating delta strain of the Covid-19 virus has caused a third state to enter a form of lockdown, with South Australian Premier Steve Marshall announcing new restrictions on Monday evening – alongside an extension to Victoria’s initial five-day lockdown – prompting calls for a nationally consistent approach when it comes to restrictions. Australian Retailers Association chief executive Paul Zahra said the sudden closure of non-essential retail will be devastating to the industry in SA.

Consumer 279
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Know the Origin opens it’s first zero-waste pop-up store

Retail Focus

CBRE Global Investors has today announced that sustainability-focused department store, Know the Origin, has opened its latest pop-up and first zero-waste store at community-led retail and leisure destination, Angel Central. Bringing together a line-up of next-generation ethical brands, and setting the new standard of sustainability, Know the Origin has opened its pop-up store at 11 Parkfield Street.

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Ulta Beauty is livestreaming to drive customer engagement

Retail Wire

Ulta Beauty has hosted 27 livestreaming events since launching an app last week. The retailer is running a 14-week test with Supergreat, a livestreaming platform that specializes in the beauty sector.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Retail groups call on customers to follow health orders, curb abuse

Inside Retail

With Sydney’s retail industry re-entering a much harder lockdown following a number of infectious cases making their way through stores, infecting more people in the process, five industry groups have united to call for understanding and patience from the community. The Australian Retailers Association, National Retail Association, the Shopping Centre Council of Australia, The Pharmacy Guild of Australia, and the Shop, Distributive and Allied Employees Association released a joint statement over

Shopping 279
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Simplify VPN with Cisco Secure Managed Remote Access

Cisco Retail

Bringing focus back to organizations’ IT, and empowering security heroes. Esports are becoming massively popular, and you’ll commonly hear about how a player “carried the team on their back,” a phrase often used when a teammate perseveres through adversity, contributes more than their fair share, and ultimately delivers a win. Over the last year and a half, IT and security heroes globally have adapted and met the needs of their workforces that had to rapidly pivot to remote work.

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Home Depot has a plan to thwart power tool thieves

Retail Wire

Home Depot is rolling out a new line of power tools that will not work unless they’ve been scanned at the register and activated using Bluetooth technology.

Planning 130
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Is Uber the Next UPS?

Retail TouchPoints

As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson.

Marketing 264
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Beef up your ransomware defense with Cisco Secure Choice

Cisco Retail

Ransomware. Certainly not a new form of cybercrime, but one that has dominated mainstream headlines in recent months. High-profile cyberattacks on critical infrastructure and sectors in the global economy, such as government agencies, a major U.S. fuel pipeline, and one of the world’s largest meat processing plants have put a giant spotlight on ransomware.

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The Shortest Customer Service Keynote Speech Ever!

Hyken

I’ve written about today’s topic before. The idea I’m about to share is really common sense. Even if you didn’t read my past articles or watch my videos about this, you still know and understand it. Yet, it’s worth bringing up again, as I have a new twist on it. In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customer service keynote speech I’ve ever delivered.

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Uber Delivery Buildup Continues Expansion with Costco and Mercari Partnerships

Retail TouchPoints

Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Breaking: NSW outbreak declared “national emergency”

Inside Retail

NSW state premier Gladys Berejiklian and chief health officer Dr Kerry Chant have declared the Sydney outbreak a “national emergency” and have called on the federal government to shift its vaccine strategy to focus on workers in the state’s most impacted areas in an attempt to get the delta virus under control. “There is no doubt that the numbers are not going in the direction we were hoping they would at this stage,” said Berejiklian.

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Arm Is RTX ON! World’s Most Widely Used CPU Architecture Meets Real-Time Ray Tracing, DLSS

Nvidia

A pair of new demos running GeForce RTX technologies on the Arm platform unveiled by NVIDIA today show how advanced graphics can be extended to a broader, more power-efficient set of devices. The two demos, shown at this week’s Game Developers Conference, included Wolfenstein: Youngblood from Bethesda Softworks and MachineGames, as well as The Bistro from the Open Research Content Archive running in real time on a MediaTek Arm platform with ray-traced graphics.

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Preventing Network Loops! A Feature You Need to be Aware of

Cisco Retail

No matter how secured or precise the configurations are, there are some problems you can’t almost avoid, particularly L2 loops. The looped frames have no TTL to decrement and nothing else to lose. It unleashes at a perfect time, a critical production hour or perhaps Friday nights! A common approach is to tighten STP configuration and enable BPDU guard, root guard, loop guard, Unidirectional Link Detection (UDLD), storm-control or disable unused ports, where ever applicable.

Returns 145
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Zoom Acquires Five9 for $14.7B to Bolster Customer Service Offerings

Retail TouchPoints

Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.

Marketing 299
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Coles ditches collectibles to meet sustainability targets

Inside Retail

Despite the popularity of Coles collectibles in recent years, the supermarket giant has made the decision to ditch the sales tactic for good as part of its vision to be Australia’s most sustainable supermarket. Over the last three years, the retailer launched six campaigns including iterations of Coles’ Little Shop and Stikeez, as well as Coles Little Treehouse.

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Retail Industry Awards 2021 shortlist: top independent stores revealed

Talking Retail

The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.

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Miercom validates deployment simplicity of Cisco’s SASE solution

Cisco Retail

With the digital transformation of businesses, security is moving to the cloud. This is driving a need for converged services to reduce complexity, improve speed and agility, enable multicloud networking and secure the new SD-WAN-enabled architecture. Secure Access Service Edge (SASE) is the convergence of networking and security that is transforming the way organizations are delivering these services from the cloud.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.

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How to Maximize Amazon Sales and Crush the Competition

With over 9 million sellers on Amazon, online marketplaces are more crowded than ever. Whether you’re looking to fine-tune prices in real-time or align strategies across channels, this guide provides the tools to understand how to maximize sales and secure a lasting competitive edge. Download now to transform your pricing strategy and drive holiday success.

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Myer picks up new national distribution centre in online, efficiency push

Inside Retail

Department store Myer has signed a ten-year lease on a new 40,000 sqm warehouse which will serve as the 120-year-old business’ new national distribution centre. The warehouse, situated in Ravenhall, Victoria, will serve Myer’s stores and online efforts, will hold over 100,000 SKUs, and is key to the next phase of the department store’s ‘Factory to Customer’ initiative – and is another important step in the ongoing ‘Customer First Plan’ according to chief executive John King.

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More Consumers Demand Shipping Transparency from Retail Businesses

Small Biz Trends

Online consumer purchases are increasing, and this means more shipping. And according to the latest research from ShipStation, more consumers are demanding shipping transparency from retail businesses. Consumers Demanding Shipping Transparency. It is only natural for consumers to want a better shipping experience as they make more online purchases. And part of this experience now demands transparency in how retail businesses ship their products.

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Industrial automation just got simpler

Cisco Retail

How can manufacturers accelerate digitization? The payoffs are huge. Think predictive maintenance to reduce operational costs. Or, “digital twinning” to simulate changes to assets or processes and create new business opportunities. Using network devices as sensors to improve cybersecurity. With rewards like this at stake, what’s stopping manufacturers from going all-in on the industrial IoT?

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JCPenney Launches New Inclusive Beauty Brand to Promote BIPOC Businesses

Retail TouchPoints

JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.” Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a