4 trends impacting retail marketing strategies
Retail Dive
JULY 21, 2021
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
Retail Dive
JULY 21, 2021
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
Wiser
JULY 23, 2021
Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost).
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Retail TouchPoints
JULY 22, 2021
First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.
Inside Retail
JULY 21, 2021
Luxury accessories brand Oroton has just announced the appointment of new CEO, Jenny Child, who is taking over from David Kesby. Child was previously partner at McKinsey and Co, where she worked for 14 years partnering with retail and consumer companies in Australia, New Zealand and the US to transform their businesses and accelerate their growth. “I’m thrilled to be joining Oroton.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Retail Focus
JULY 23, 2021
The Knightsbridge Estate is delighted to announce the opening of a new Burberry flagship store at No.1 Sloane Street. The iconic British luxury brand is the first tenant to open in the 340,000 sq ft redevelopment at the northern end of The Estate. The development, designed by Fletcher Priest, transforms an iconic corner of Knightsbridge to deliver a brand-new mixed-use scheme behind retained period façades, preserving the unique character of the area.
Tokinomo
JULY 22, 2021
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword potential, they are actual strategies that can help brick and mortar stores increase the number of customers and, eventually, increase sales.
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Inside Retail
JULY 19, 2021
The devastating delta strain of the Covid-19 virus has caused a third state to enter a form of lockdown, with South Australian Premier Steve Marshall announcing new restrictions on Monday evening – alongside an extension to Victoria’s initial five-day lockdown – prompting calls for a nationally consistent approach when it comes to restrictions. Australian Retailers Association chief executive Paul Zahra said the sudden closure of non-essential retail will be devastating to the industry in SA.
Retail Focus
JULY 20, 2021
CBRE Global Investors has today announced that sustainability-focused department store, Know the Origin, has opened its latest pop-up and first zero-waste store at community-led retail and leisure destination, Angel Central. Bringing together a line-up of next-generation ethical brands, and setting the new standard of sustainability, Know the Origin has opened its pop-up store at 11 Parkfield Street.
Cisco Retail
JULY 23, 2021
Bringing focus back to organizations’ IT, and empowering security heroes. Esports are becoming massively popular, and you’ll commonly hear about how a player “carried the team on their back,” a phrase often used when a teammate perseveres through adversity, contributes more than their fair share, and ultimately delivers a win. Over the last year and a half, IT and security heroes globally have adapted and met the needs of their workforces that had to rapidly pivot to remote work.
Retail TouchPoints
JULY 22, 2021
As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Inside Retail
JULY 18, 2021
With Sydney’s retail industry re-entering a much harder lockdown following a number of infectious cases making their way through stores, infecting more people in the process, five industry groups have united to call for understanding and patience from the community. The Australian Retailers Association, National Retail Association, the Shopping Centre Council of Australia, The Pharmacy Guild of Australia, and the Shop, Distributive and Allied Employees Association released a joint statement over
Hyken
JULY 21, 2021
I’ve written about today’s topic before. The idea I’m about to share is really common sense. Even if you didn’t read my past articles or watch my videos about this, you still know and understand it. Yet, it’s worth bringing up again, as I have a new twist on it. In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customer service keynote speech I’ve ever delivered.
Cisco Retail
JULY 22, 2021
Ransomware. Certainly not a new form of cybercrime, but one that has dominated mainstream headlines in recent months. High-profile cyberattacks on critical infrastructure and sectors in the global economy, such as government agencies, a major U.S. fuel pipeline, and one of the world’s largest meat processing plants have put a giant spotlight on ransomware.
Retail TouchPoints
JULY 22, 2021
The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.
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Inside Retail
JULY 22, 2021
Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson.
Nvidia
JULY 19, 2021
A pair of new demos running GeForce RTX technologies on the Arm platform unveiled by NVIDIA today show how advanced graphics can be extended to a broader, more power-efficient set of devices. The two demos, shown at this week’s Game Developers Conference, included Wolfenstein: Youngblood from Bethesda Softworks and MachineGames, as well as The Bistro from the Open Research Content Archive running in real time on a MediaTek Arm platform with ray-traced graphics.
Retail Dive
JULY 19, 2021
Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.
Retail TouchPoints
JULY 19, 2021
When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.
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In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.
Inside Retail
JULY 22, 2021
NSW state premier Gladys Berejiklian and chief health officer Dr Kerry Chant have declared the Sydney outbreak a “national emergency” and have called on the federal government to shift its vaccine strategy to focus on workers in the state’s most impacted areas in an attempt to get the delta virus under control. “There is no doubt that the numbers are not going in the direction we were hoping they would at this stage,” said Berejiklian.
Cisco Retail
JULY 19, 2021
No matter how secured or precise the configurations are, there are some problems you can’t almost avoid, particularly L2 loops. The looped frames have no TTL to decrement and nothing else to lose. It unleashes at a perfect time, a critical production hour or perhaps Friday nights! A common approach is to tighten STP configuration and enable BPDU guard, root guard, loop guard, Unidirectional Link Detection (UDLD), storm-control or disable unused ports, where ever applicable.
Talking Retail
JULY 21, 2021
The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.
Retail TouchPoints
JULY 23, 2021
Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Inside Retail
JULY 22, 2021
Despite the popularity of Coles collectibles in recent years, the supermarket giant has made the decision to ditch the sales tactic for good as part of its vision to be Australia’s most sustainable supermarket. Over the last three years, the retailer launched six campaigns including iterations of Coles’ Little Shop and Stikeez, as well as Coles Little Treehouse.
Cisco Retail
JULY 21, 2021
With the digital transformation of businesses, security is moving to the cloud. This is driving a need for converged services to reduce complexity, improve speed and agility, enable multicloud networking and secure the new SD-WAN-enabled architecture. Secure Access Service Edge (SASE) is the convergence of networking and security that is transforming the way organizations are delivering these services from the cloud.
Small Biz Trends
JULY 18, 2021
Online consumer purchases are increasing, and this means more shipping. And according to the latest research from ShipStation, more consumers are demanding shipping transparency from retail businesses. Consumers Demanding Shipping Transparency. It is only natural for consumers to want a better shipping experience as they make more online purchases. And part of this experience now demands transparency in how retail businesses ship their products.
Retail TouchPoints
JULY 20, 2021
Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Inside Retail
JULY 22, 2021
Department store Myer has signed a ten-year lease on a new 40,000 sqm warehouse which will serve as the 120-year-old business’ new national distribution centre. The warehouse, situated in Ravenhall, Victoria, will serve Myer’s stores and online efforts, will hold over 100,000 SKUs, and is key to the next phase of the department store’s ‘Factory to Customer’ initiative – and is another important step in the ongoing ‘Customer First Plan’ according to chief executive John King.
Cisco Retail
JULY 22, 2021
How can manufacturers accelerate digitization? The payoffs are huge. Think predictive maintenance to reduce operational costs. Or, “digital twinning” to simulate changes to assets or processes and create new business opportunities. Using network devices as sensors to improve cybersecurity. With rewards like this at stake, what’s stopping manufacturers from going all-in on the industrial IoT?
Hyken
JULY 23, 2021
This week we feature an article by Ehsan Memari, a blogger for SkyPrep. He writes about how using a learning management system (LMS) expedites employee skill development in your organization. We are in the middle of a skills gap crisis. According to a study from the Society for Human Resource Management , 83% of HR professionals noticed a decline in the quality of job applicants, with one-third citing a lack of technical abilities. .
Retail TouchPoints
JULY 21, 2021
JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.” Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
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