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A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel.
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Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all of Toys ‘R’ Us’ shoppers go to buy toys? Wiser wanted answers and surveyed our network of public shoppers to find out.
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail. Here’s a sneak peek at what you can read in “ Black Friday Post Mortem: How Successful Was Brick-and-Mortar? ” “Millennials were out in full force this year, with 37 percent of respondents aged 25 to 34 out shopping on Black Friday.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. However, Black Friday 2018 has already been deemed a success. Research reported by Bloomberg noted toy aisle traffic was in line with expectations , with those expectations a direct result of the summer shuttering of Toys ‘R’ Us stores nationwide.
The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report.
The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report.
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