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The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Another side-effect of the COVID-19 pandemic? Price changes.
In an interview with CNBC-TV 18’s ‘StartUp Street’ segment, CEO of Intelligence Node, Sanjeev Sularia covered multiple points ranging from the changing retail environment, COVID-19 and its implications on the retail sector to rise of digital-first, omnichannel approach, etc. He dived into how the retail segment is on a brink of a digital revolution and […].
Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so many promotions fail to have an impact on sales, and introduce the idea of in-flight promotion optimization -- the concept leading brands are embracing to close the gaps in their promotion execution strategy.
Today, we were honored to have Georganne Bender of Kizer and Bender be guest presenters in a webinar about how your store needs to look when you reopen. Over the years, many retailers have asked us to comment about store layouts, merchandising presentations, and more. When we all reopen, the look of the store is going to be a critical part of your success.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you.
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%. it’s actually only 38%.
Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%. it’s actually only 38%.
Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.
Click HERE or on the photo above to watch! Some states have announced that they are allowing stores to reopen. If that opportunity presents itself in your state will you be ready? In this webinar KIZER & BENDER discuss the things you need to know and ideas to help you prepare, plus the week's best in email marketing and social media posts. All Retail Adventures webinars can be found HERE.
Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. it is a little more restrictive (and a lot better ??). You can easily recognize a modified broad match keyword by the plus sign that’s added in front of the keyword: While that plus symbol might seem like a small tweak, it gives you a lot more control over which search terms your ads appear to.
First of all thanks Benedict Wong for this blog. Food Truck owners are sometimes overcome to avoid mistakes but at the same time they already do mistakes so always stay normal don’t be panic And The main points is always provide visible bills for customers and use those systems which provide hard copy or soft copy Bills. And try to use POS systems.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Enough with the complaining, OK? The chorus of whining and complaining from some customers and many so-called retail experts has to stop about the current reality of BOPIS (buy online, pick up at store). Did you have to line up? Probably. Did you have to wait? Probably. Do you realize what these stores have had […].
COVID-19 has changed everything and it's likely to be with us for awhile. We want you to know that you are not alone. Introducing personal, one-on-one coaching calls with Rich Kizer and Georganne Bender! The agenda is simple: whatever you want to talk about! Your store is closed and you want to build a plan of what to do next or you'd like help planning your fab grand reopening.
Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.
Founder of much-lauded familytraveller.com, Andrew Dent, today announces the launch of a not-for-profit website aimed at helping smaller local businesses to survive the enforced Covid-19 lockdown. Amidst widespread economic downturn, Dent has pooled resources with industry contacts to provide a vital route-to-cashflow for local enterprises.
Digital commerce firm JGOO is urging more British retailers to prepare to target the Chinese market, as it believes China could enjoy strong economic growth following the news that it believes it has passed the peak of the coronavirus epidemic.
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