Wiser

AUGUST 21, 2018

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

Location 84

Location Retailing Pricing Promotions ATS 84

Retail Technology Review

AUGUST 21, 2018

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.

ATS 40

ATS Shopping 40

Wiser

AUGUST 23, 2018

Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value. In fact, 40 percent of retailers may never violate MAP, but on average, 20 percent violate all the time.

Advertising 60

Advertising Retailing Pricing Marketing Management 60

Wiser

AUGUST 22, 2018

Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand. The crowd can come in two forms: public and private. Privately crowdsourced data provides a unique service, allowing you to choose participants from within your own company, among other benefits.

Promotions 60

Promotions Consumer ATS 60

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Customer Experience

Wiser

AUGUST 20, 2018

Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with our new eBook, called 8 Strategies to Maximize Omnichannel Revenue. Here are a few topics that we cover: Consumer sentiment.

Consumer 60

Consumer Marketing ATS 60

Retail Technology Review

AUGUST 21, 2018

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

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