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In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why BOPIS is Necessary for Omnichannel Engagement. . BOPIS, or buy online pick up in-store, is gaining steam in the industry, as a recent Retail TouchPoints report suggested that 90 percent of retailers will offer BOPIS by 2021.
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