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Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.
Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl
Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.
Fashion Digital Marketing Agency. Are you sure, your eCommerce website structure isn’t costing you customers? Surprising though it may seem, but it only takes about 50 milliseconds for the users to form an opinion as to whether they like your website or not. Simply; whether they will stay or bounce off. Although it is commonly said that “don’t judge a book by its cover’’, yet the eCommerce websites are constrained to an absurd level of snap judgments that fosters the perception of credibility.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.
Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl
For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story. For brands and retailers, especially in the consumer packaged goods space, the exact opposite is true. A lot of thought goes into the shopper experience, and how they can find exactly what they’re looking for (or what you want them to look for).
For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story. For brands and retailers, especially in the consumer packaged goods space, the exact opposite is true. A lot of thought goes into the shopper experience, and how they can find exactly what they’re looking for (or what you want them to look for).
Dear Fast-Fashion, You and I have had some great times together and you once made me so happy, The post Dear Fast Fashion – A Break Up Letter appeared first on Thrifts and Tangles.
Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping
A weekly podcast with the latest e-commerce news and events. Episode 253 is a breakdown of Amazon’s Q4 2020 earnings report. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Amazon Earnings. Amazon reported in Q4 2020 earnings on Tuesday Feb 2.
Cut the cr*p and be a better storyteller. When was the last time you were asked to show more charts? I suspect that’s never happened. However, if you haven’t created a deck with 64 slides of charts and one slide of recommendations, I’m sure you’ve seen one. If you’re a Category Manager then you’re an Excel whiz and making charts is what you do. Line charts, bar charts, bubble-scatter charts, oh we love them all!
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In doing so, we’ve created the Drive to Growth series, where we’ll be breaking down some of the largest trends and opportunities around the retail space throughout the year.
The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).
Take a look around your office space. There are many manufactured products that help you get through your workday. Important industries such as the electronics, plastics, soft materials and fixtures are responsible for manufacturing things like your computer, binders and notebooks, lights, pens, keyboards, water bottles, rubber bands, clipboards, desks, chairs, conference room tables and more.
Fashion Digital Marketing Agency. Advertising has emerged since time immemorial, to become a pivotal driving force behind the present economy. Digital ad spending across the globe has been increasing significantly. Also, according to the report by eMarketer , the overall ad spending will increase every year owing to the exceptional benefits to the brands.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s always essential to gather as much feedback as possible before you launch a crowdfunding campaign. This will help you plan your campaign well and give you enough time to work on those loopholes. But when it comes to receiving feedback, there’s a void in getting access to the correct channel for your campaign. It could be social media, emails or just word-of-mouth marketing.
On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an all-time low. However, these physical restrictions translated into a big boost for one key form of globalization — cross-border ecommerce. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world.
Much of the media coverage over the past ten days or so, following the inevitable but slow demise of both Debenhams and Topshop stores, is the most recent reminder of an unusual social phenomenon (but which has surfaced on regular occasions over the past couple of decades). It has reignited what I can only describe as the UK national ‘collective nostalgia’ for retail brands that are either long gone or rapidly disappearing from the UK’s town and city centres – or as many inaccurately, desc
A global research study has revealed that online shopping brings clear sustainability benefits and that urban logistics facilities, like those needed to serve dense populations such a London, could dramatically reduce transportation-related carbon emissions.
When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.
If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry. The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail.
Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie
Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.
Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences. Launching later this year, the platform will “deliver the same omnichannel impact but with additional speed, control and convenience,” wrote Janey Whiteside, Chief Cu
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Dutch fashion brand Scotch & Soda has selected Nedap Retail as a strategic RFID partner for Europe and North America. Scotch & Soda will deploy Nedap’s !D Cloud inventory management platform throughout 162 stores, with the objective of increasing accuracy throughout the supply chain. Global lockdowns made it important for Scotch & Soda to optimize its view of stock levels within the supply chain, in order to balance in-store and distribution center stock based on the local situation.
Following the fall 2020 launch of its Amazon One contactless biometric palm reader in two Amazon Go stores, the retailer has rolled out the technology to a total of eight retail locations throughout the Seattle area, according to reporting in TechCrunch and other publications. The solution uses computer vision to record an image of a person’s palm and associate it with a credit card.
Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead a boundary-breaking company for a quarter-century). That’s why his move away from day-to-day operations into an Executive Chairman role raises many questions, including: How much of Amazon’s success can be directly attributed to Bezos’ leadership? Is it significant that Amazon’s new CEO, Andy Jassy, comes from its highly profitable Amazon Web Services (AWS) division?
Japanese footwear brand Onitsuka Tiger has opened its second U.S. location, a flagship store in New York’s SoHo neighborhood that will exclusively carry the brand’s luxury line, THE ONITSUKA. Conceived by Bruce Mau Design , the store’s design is inspired by the high-end collection’s simple color palette of black, white and red. The predominantly white space makes the store feel clean and refined, accented with bold red and black touches.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors.
Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. markets. “As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.
L Brands , parent company of Bath & Body Works and Victoria’s Secret , has promoted Martin Waters to CEO of the latter retailer. Waters, who joined L Brands in 2008 as head of its international division, had been named CEO of Victoria’s Secret Lingerie in November 2020. Stuart Burgdoerfer, who currently holds the dual titles of L Brands CFO and interim CEO of Victoria’s Secret, announced that he would retire from the company in August 2021.
Online fashion retailer ASOS has acquired the Topshop , Topman , Miss Selfridge and HIIT brands from the Arcadia Group for £265 million , approximately $411 million USD. “The acquisition of these iconic British brands is a hugely exciting moment for ASOS and our customers and will help accelerate our multi-brand platform strategy,” said ASOS CEO Nick Beighton in a statement.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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