Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.

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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130
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Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth

Intelligence Node

Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.

Shopping 129
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How to build Link Structure of your E-Commerce website & get it right?

I Love Fashion

Fashion Digital Marketing Agency. Are you sure, your eCommerce website structure isn’t costing you customers? Surprising though it may seem, but it only takes about 50 milliseconds for the users to form an opinion as to whether they like your website or not. Simply; whether they will stay or bounce off. Although it is commonly said that “don’t judge a book by its cover’’, yet the eCommerce websites are constrained to an absurd level of snap judgments that fosters the perception of credibility.

Fashion 98
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

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A first step to creating effective shopper marketing activities

Mike Anthony

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 130

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Dear Fast Fashion – A Break Up Letter

Thrifts and Tangles

Dear Fast-Fashion, You and I have had some great times together and you once made me so happy, The post Dear Fast Fashion – A Break Up Letter appeared first on Thrifts and Tangles.

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Realistic Showrooms and Associate-Powered Chat Bring BoConcept’s Physical Store Online

Retail TouchPoints

Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping

Shopping 324
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Jason & Scot Show Episode 253 – Amazon Q4 2020 Earnings

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 253 is a breakdown of Amazon’s Q4 2020 earnings report. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Amazon Earnings. Amazon reported in Q4 2020 earnings on Tuesday Feb 2.

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Cut the cr*p and be a better storyteller

Shopper Intelligence

Cut the cr*p and be a better storyteller. When was the last time you were asked to show more charts? I suspect that’s never happened. However, if you haven’t created a deck with 64 slides of charts and one slide of recommendations, I’m sure you’ve seen one. If you’re a Category Manager then you’re an Excel whiz and making charts is what you do. Line charts, bar charts, bubble-scatter charts, oh we love them all!

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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Drive to Growth with Repsly: Five Actionable Insights for Field Teams in 2021

RepslyBlog

At Repsly, we’re constantly thinking about how we can continue to provide additional value to CPG brands and their field teams to win more at the shelf. In doing so, we’ve created the Drive to Growth series, where we’ll be breaking down some of the largest trends and opportunities around the retail space throughout the year.

ATS 52
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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Your Office: Powered By Manufacturing

Global Shop

Take a look around your office space. There are many manufactured products that help you get through your workday. Important industries such as the electronics, plastics, soft materials and fixtures are responsible for manufacturing things like your computer, binders and notebooks, lights, pens, keyboards, water bottles, rubber bands, clipboards, desks, chairs, conference room tables and more.

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How to enrich the efficiency for your Ecommerce Shopping Ad Campaigns

I Love Fashion

Fashion Digital Marketing Agency. Advertising has emerged since time immemorial, to become a pivotal driving force behind the present economy. Digital ad spending across the globe has been increasing significantly. Also, according to the report by eMarketer , the overall ad spending will increase every year owing to the exceptional benefits to the brands.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why You Should Conduct Product Surveys Before Launching Your Crowdfunding Campaign?

Retail Bound

It’s always essential to gather as much feedback as possible before you launch a crowdfunding campaign. This will help you plan your campaign well and give you enough time to work on those loopholes. But when it comes to receiving feedback, there’s a void in getting access to the correct channel for your campaign. It could be social media, emails or just word-of-mouth marketing.

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an all-time low. However, these physical restrictions translated into a big boost for one key form of globalization — cross-border ecommerce. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world.

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Don’t Cry When I’m Gone-Nostalgia and UK Retail

Nelson Blackley

Much of the media coverage over the past ten days or so, following the inevitable but slow demise of both Debenhams and Topshop stores, is the most recent reminder of an unusual social phenomenon (but which has surfaced on regular occasions over the past couple of decades). It has reignited what I can only describe as the UK national ‘collective nostalgia’ for retail brands that are either long gone or rapidly disappearing from the UK’s town and city centres – or as many inaccurately, desc

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Research reveals online shopping brings significant sustainability benefits

Retail Technology Review

A global research study has revealed that online shopping brings clear sustainability benefits and that urban logistics facilities, like those needed to serve dense populations such a London, could dramatically reduce transportation-related carbon emissions.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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QR Code Marketing: Why This Touchless Trend Feels Right

Medallion Retail

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry. The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail.

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LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail TouchPoints

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie

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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an open window. Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion.

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Walmart Connect to Launch Display Self-Serve Platform, Acquires Thunder Ad Tech Company

Retail TouchPoints

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences. Launching later this year, the platform will “deliver the same omnichannel impact but with additional speed, control and convenience,” wrote Janey Whiteside, Chief Cu

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Scotch & Soda Taps RFID to Manage In-Store Inventory and Streamline Delivery

Retail TouchPoints

Dutch fashion brand Scotch & Soda has selected Nedap Retail as a strategic RFID partner for Europe and North America. Scotch & Soda will deploy Nedap’s !D Cloud inventory management platform throughout 162 stores, with the objective of increasing accuracy throughout the supply chain. Global lockdowns made it important for Scotch & Soda to optimize its view of stock levels within the supply chain, in order to balance in-store and distribution center stock based on the local situation.

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Reports: Amazon Deploys Biometric Palm Reader in More Retail Locations

Retail TouchPoints

Following the fall 2020 launch of its Amazon One contactless biometric palm reader in two Amazon Go stores, the retailer has rolled out the technology to a total of eight retail locations throughout the Seattle area, according to reporting in TechCrunch and other publications. The solution uses computer vision to record an image of a person’s palm and associate it with a credit card.

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Amazon Experts: What Does Bezos Move Mean for the Retail Giant?

Retail TouchPoints

Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead a boundary-breaking company for a quarter-century). That’s why his move away from day-to-day operations into an Executive Chairman role raises many questions, including: How much of Amazon’s success can be directly attributed to Bezos’ leadership? Is it significant that Amazon’s new CEO, Andy Jassy, comes from its highly profitable Amazon Web Services (AWS) division?

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Onitsuka Opens U.S. Flagship in New York

Retail TouchPoints

Japanese footwear brand Onitsuka Tiger has opened its second U.S. location, a flagship store in New York’s SoHo neighborhood that will exclusively carry the brand’s luxury line, THE ONITSUKA. Conceived by Bruce Mau Design , the store’s design is inspired by the high-end collection’s simple color palette of black, white and red. The predominantly white space makes the store feel clean and refined, accented with bold red and black touches.

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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions. This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Discover the synergy between on-page and off-page SEO, ensuring your site is optimized for success. Learn how to create valuable content, engage with online communities, and track your progress to fine-tune your strategy.

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Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day

Retail TouchPoints

Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. The “Night of Lowemance” will include a splash-painting date night in-store at Lowe’s, complete with a toast, light bites and a curated “menu” of HGTV Home by Sherwin-Williams paint colors.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. markets. “As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.

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L Brands Names New Victoria’s Secret President, Reiterates Spinoff Plans

Retail TouchPoints

L Brands , parent company of Bath & Body Works and Victoria’s Secret , has promoted Martin Waters to CEO of the latter retailer. Waters, who joined L Brands in 2008 as head of its international division, had been named CEO of Victoria’s Secret Lingerie in November 2020. Stuart Burgdoerfer, who currently holds the dual titles of L Brands CFO and interim CEO of Victoria’s Secret, announced that he would retire from the company in August 2021.

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ASOS Acquires Topshop Brand Portfolio for $411 Million

Retail TouchPoints

Online fashion retailer ASOS has acquired the Topshop , Topman , Miss Selfridge and HIIT brands from the Arcadia Group for £265 million , approximately $411 million USD. “The acquisition of these iconic British brands is a hugely exciting moment for ASOS and our customers and will help accelerate our multi-brand platform strategy,” said ASOS CEO Nick Beighton in a statement.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt