Avoiding the Price Degradation Domino Effect All Brands Fear
Wiser
JUNE 6, 2018
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands. Beyond sales and margins, their brand value is at stake. .
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