Grupo Éxito Harnesses Tech Partnerships to Power Pricing and Promotion Offerings
Retail TouchPoints
NOVEMBER 18, 2020
South American food retailer Grupo Éxito has renewed its DemandTec Price Optimization subscription. The solution helps Grupo Éxito identify shopper behavior trends in order to generate the right price recommendations and improve its assortment by defining product roles by zone and division. “Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxi
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