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There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first. However, a customer-first approach is a must-have in retail. There is too much competition, choice, and convenience.
Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. If you run an online store, you could host an Instagram contest that can drive traffic to your store.
Want a store that overflows with customers? How about knowing where in-store product placements make the most sales impact? Let’s explore some of the magnetizing in-store best practices that crank up revenue, below.
Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times. Sometimes it was because the business wasn’t ready to run ads , sometimes it was because I was lacking in some other area. This article is about the last part.
Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
We are proud to be supporting Essex & Herts Air Ambulance Service this year as our nominated charity and will be holding a few fund raising events through the course of the next 12 months. This is a really worthwile cause supporting the invaluable service they provide so any support that can be given throughout the year will be really welcome. You can find out more about the service, it’s aims, how it’s funded and how it benefits the area by following this link and perhaps join
It has been one of the most tumultuous decades in the history of retail. 2019 will end with nearly 6,000 stores across the UK closing their doors as the industry is dusting itself off and searching for strategies that will provide a more prosperous future.
Content marketing seems daunting and scary for many retail brands. ‘What should I even write about?’ is a question often raised, with those asking confused and perplexed. Well, this post is here to help! Below are the untapped, essential content marketing ideas for your blog, all of which can make your content shine. Make sure to bookmark this page and keep these ideas front of mind all year round!
Content marketing seems daunting and scary for many retail brands. ‘What should I even write about?’ is a question often raised, with those asking confused and perplexed. Well, this post is here to help! Below are the untapped, essential content marketing ideas for your blog, all of which can make your content shine. Make sure to bookmark this page and keep these ideas front of mind all year round!
Retail professionals from eBay, O2, Sainsbury’s, Halfords, Nandos and Depop are among the big brand speakers at IRX (InternetRetailing Expo), the UK’s no. 1 digital retail show taking place on 1 & 2 April 2020 at the NEC, Birmingham.
As we enter mankind’s most digital decade, Wunderman Thompson Commerce (WTC) has released its Futures 2020 report, showcasing some of the biggest current trends in eCommerce.
The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.
The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
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