Store Growers
MAY 28, 2019
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.
Markerketing Experts
MAY 30, 2019
Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support for their activities. Our clients are not alone when it comes to buy-in issues. A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue for their business.
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Retail Technology Review
MAY 28, 2019
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.
Store Growers
MAY 26, 2019
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good strategy. At least, not if you want to run profitable campaigns.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Retail Technology Review
MAY 28, 2019
Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.
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Retail Technology Review
MAY 28, 2019
Seamless mobile connectivity can help prevent this from happening explains Colin Abrey of Nextivity.
Retail Technology Review
MAY 28, 2019
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.
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