Markerketing Experts

MAY 30, 2019

Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support for their activities. Our clients are not alone when it comes to buy-in issues. A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue for their business.

Marketing 52

Marketing Promotions Retail Marketing Planning 52

Store Growers

MAY 28, 2019

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.

Accounting 57

Accounting Advertising Location Returns 57

Retail Technology Review

MAY 28, 2019

Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.

Shopping 44

Shopping Consumer ATS 44

Store Growers

MAY 26, 2019

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good strategy. At least, not if you want to run profitable campaigns.

Advertising 41

Advertising Accounting Outdoor ATS 41

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Customer Experience

Retail Technology Review

MAY 28, 2019

Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.

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Retail Technology Review

MAY 28, 2019

It’s clear that the rise of pure-play e-tailers and the Amazon model have significantly disrupted the retail market, putting traditional brick and mortar retailers under more pressure than ever to manage costs, whilst also meeting rising customer expectations.

Retail Marketing 31

Retail Marketing Management Marketing 31

Retail Technology Review

MAY 28, 2019

Seamless mobile connectivity can help prevent this from happening explains Colin Abrey of Nextivity.

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