Store Growers
MAY 28, 2019
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.
Markerketing Experts
MAY 30, 2019
Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support for their activities. Our clients are not alone when it comes to buy-in issues. A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue for their business.
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Retail Technology Review
MAY 28, 2019
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.
Store Growers
MAY 26, 2019
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good strategy. At least, not if you want to run profitable campaigns.
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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.
Retail Technology Review
MAY 28, 2019
Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.
Retail Technology Review
MAY 28, 2019
It’s clear that the rise of pure-play e-tailers and the Amazon model have significantly disrupted the retail market, putting traditional brick and mortar retailers under more pressure than ever to manage costs, whilst also meeting rising customer expectations.
Retail Technology Review
MAY 28, 2019
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.
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