Retail Next

OCTOBER 10, 2019

Whether you already have a blog or you just have a brand you want to further build upon, you know an effective blog attracts a lot of visitors. What is important is that a blog is an easy way to connect with your shoppers and share news or insights about your products and services. A blog makes the connection between your business and potential customers.

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Payment Services Promotions Marketing Accounting 52

Medallion Retail

OCTOBER 9, 2019

Branded activations are projected to fuel a $740 million market by 2020, according to the Association of National Advertisers (ANA). In an experience economy, pop-ups can draw a crowd based on excitement and engagement. But the most memorable experiences aren’t The post Destination Pop-Ups Boost Sales With Local Flavor appeared first on Medallion Retail.

Advertising 52

Advertising Marketing Customer Experience Retail Marketing 52

Markerketing Experts

OCTOBER 8, 2019

Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to avoid rocking the proverbial boat. Mike Anthony, Shopper Marketing Experts’ resident expert, weighed in on the topic of traditional channel definitions. . He says that “one of the first challenges is that the traditional definitions have been used for a long time.” .

Supermarket 52

Supermarket Marketing Retail Marketing Shopping 52

Retail Technology Review

OCTOBER 8, 2019

Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.

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Consumer 47

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Customer Experience

Retail Next

OCTOBER 8, 2019

Internal communication is essential regardless of the type and size of business you are in, but for multi-store retail brands, it is an indispensable factor for the smooth running of the business. A Communication ROI Study Report conducted by Towerwatson.com, revealed that companies with highly effective communication enjoyed 47 percent higher total shareholder returns compared to organizations with less effective communication.

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Drop-Shipping Management Accounting Location 52

Wiser

OCTOBER 8, 2019

Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product. As a result, captive product pricing is how you price those core products and accessory products. Here are examples of captive product pricing so you can turn a profit.

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Accessories Consumer Location Planning 92

Retail Technology Review

OCTOBER 8, 2019

Go Inspire Group have just launched a revealing new report providing evidence that the combination of email and postal mail can double reactivation of abandoned baskets compared to email reactivation activity alone.

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