Wiser

AUGUST 27, 2019

Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction. But what is Average Unit Retail, and why is AUR important? Let’s find out. Average Unit Retail Defined. Average Unit Retail, in simple terms, is the average price an item is sold for in a specific time period.

Markdowns 94

Markdowns Apparel Outdoor Promotions 94

Retalon

AUGUST 30, 2019

Flash back to decades long since past, before the internet was even the tiniest kernel of an idea: retail was simple then. One part location, one part price, and one part experience. Realistically, nailing the first one was often enough: if you were the only game in town, then it didn’t so much matter how good you were.Snap back to the present day, and retail has managed to become both easier and more difficult at the same time.

Finance 32

Finance Advertising Promotions Marketing 32

Retail Technology Review

AUGUST 27, 2019

By Raj Badarinath, VP Marketing & Ecosystems, RichRelevance. Increased competition for web traffic and the rising costs of customer acquisition continue to make e-commerce more challenging. With Code Freeze day soon approaching, marketers are “feeling the chill” to get the most innovative personalisation tactics implemented to ensure a great holiday sales season.

Marketing 28

Marketing 28

Store Growers

AUGUST 27, 2019

MVMT is an online watch retailer. The founders started the company because they couldn’t find stylish watches that wouldn’t break the bank. (I’m not a watch guy, but apparently, these things can easily go into the $500-$1,000 range ). So that’s what they set out to do with MVMT : sell stylish watches at a lower price point. That turned out to be a good bet.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

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Customer Experience

Retail Technology Review

AUGUST 27, 2019

Feelunique has partnered with digital experience analytics platform, Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for the beauty e-retailer to replatform its online presence.

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Retail Technology Review

AUGUST 27, 2019

Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals.

Returns 28

Returns Fashion Marketing 28