Wiser

JUNE 4, 2019

How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics by Amazon itself, and consumer traffic make it both the best and the hardest place to sell. This is especially apparent in MAP pricing.

Drop-Shipping 88

Drop-Shipping Fulfillment Advertising Shipping 88

Markerketing Experts

JUNE 5, 2019

Influencers can be a powerful tool for your ecommerce marketing campaigns, helping you reach a wider audience and ultimately drive more sales. With that said, many etailers jump on the influencer bandwagon without having a clear plan in place. Simply finding bloggers or Instagrammers with the highest follower count and giving them free products in the hope of getting visibility to your store may seem like a good idea.

Marketing 52

Marketing Outdoor Planning Promotions 52

Retail Technology Review

JUNE 4, 2019

By Jeremy Snape, founder and managing director, Sporting Edge. If the disruption and competitive threats to retailers from the likes of Amazon and discounters were not enough, there are also such issues as concerns as the impact of climate change and sustainability, possible supply chain market disruption from Brexit, and global trade.

Management 31

Management Marketing 31

Wiser

JUNE 6, 2019

In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions. 80 percent of shoppers felt that Samsung provided good or great value, while LG came in second at 72 percent and Sony last at 57 percent.

Promotions 74

Promotions Location Customer Experience Marketing 74

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Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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