Wiser

OCTOBER 2, 2018

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

Promotions 103

Promotions Apparel Sporting Goods Jewelry 103

Retail Technology Review

OCTOBER 1, 2018

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery.

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Wiser

OCTOBER 5, 2018

Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. Sales figures are moving up and it’s a billion-dollar industry for businesses.

Consumer 79

Consumer Promotions 79

Wiser

OCTOBER 1, 2018

Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what drove them to buy, from brand reputation to price. We put the answers in a helpful infographic for you. Our infographic includes: Which brands are most popular.

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Customer Experience

Wiser

OCTOBER 4, 2018

What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product comparisons and competitive prices: an experience. And, it’s this desire for a holistic shopping experience that is invigorating much of the industry, led in part by digital-first brands. . After cutting their teeth in eCommerce, these brands are moving in-store and further disrupting brick-and-mortar retail.

Consumer 74

Consumer Shopping Location Marketing 74

Wiser

OCTOBER 4, 2018

You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers. . As you probably know, MAP compliance is the de facto method for most manufacturers to monitor their retail partners. It has long been the standard for one primary reason: simplicity.

Merchant Services 60

Merchant Services Promotions Advertising Marketing 60

Retail Technology Review

OCTOBER 1, 2018

The UK division of mail and parcels solutions provider, Spring, has launched a joint venture which it believes will become the new standard in deliveries for online retailers.

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Retail Technology Review

OCTOBER 1, 2018

Uberall, the Berlin-headquartered location marketing technology specialist, has announced the findings of its research into the accuracy of online location search results of the UK’s largest department stores.

Department Stores 34

Department Stores Location Marketing 34