Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Tokinomo

MARCH 7, 2021

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.

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Mike Anthony

MARCH 9, 2021

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

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Dezeen

MARCH 11, 2021

Colourful display stands are meant to appear like artworks within this eyewear store in Dhahran, Saudi Arabia created by French designer Pierre Brocas and architect Nada Oudghiri. Located in the Mall of Dhahran, the 100-square-metre retail space is the first flagship store for Dubai glasses brand Eyewa. "Our wish was to move away from typical eyewear retail atmospheres," said Brocas.

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Location Fashion Planning ATS 103

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Consumer

Retail TouchPoints

MARCH 11, 2021

The dramatic increase in ecommerce volume triggered by the pandemic increased many retailers’ topline revenues, but many are finding it difficult to contain the costs of new types of order fulfillment such as BOPIS, ship-from-store and curbside pickup, according to a report from Incisiv , commissioned by Manhattan Associates Inc. The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. retail executives whose stores offered at least one method of store-base

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Fulfillment Inventory Management Returns Point of Sale 286

Chute Gerdeman

MARCH 10, 2021

The post Q&A With ASG President Carrie Barclay appeared first on Chute Gerdeman.

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Retail Times

MARCH 8, 2021

If you ever find yourself in Arizona, be sure to stop by Creative Gateways , a family of art galleries that offers unique fine art and jewelry experiences. Creative Gateways has three locations across Arizona and online stores, and the business sells a wide range of art and products, including blown glass, stainless steel sculptures, handmade jewelry, and more.

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Jewelry Location Management ATS 98

Retail TouchPoints

MARCH 10, 2021

The online versus offline debate remains a hot topic in retail. Personally, I spend more online than I used to, but mainly buying stuff I’m familiar with, my friends have recommended or I’ve seen reviewed. But if it’s new to me and I can’t touch, hold, taste or smell it — and if you don’t understand what I think of as “my style,” or conversely my actual size — then I likely won’t waste my time shopping online with you.

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Department Stores Shopping Consumer ATS 284

Rangeme

MARCH 10, 2021

Breaking into the world of skincare is a huge endeavor. Building a skincare brand that stands out to consumers and retailers alike is even more so. Spinster Sisters Co. was able to do both, with what started as a hobby and turned into a cult-like skincare brand selling products in retailers across the country. In this Supplier Spotlight, we hear from Kelly Perkins, CEO and Founder of Spinster Sisters, on how she turned her passion for soap making into a multi-product line business that caught th

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Fashion Consumer Planning Marketing 98

Retail Bound

MARCH 8, 2021

As your eCommerce business expands, your 3PL should grow with you and eliminate the heavy burden of shipping and fulfillment. Unfortunately, many online retailers have experienced nightmares when partnering with an unreliable shipping partner. While their relationships may have started out strong, they quickly caused endless logistics issues. Here are five common problems retailers experience with bad shipping companies and signs you should look out for with your own partners.

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Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Wiser

MARCH 9, 2021

Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, copyright infringement, inconsistent branding, and inaccurate prices. In general, there are many different risks facing your brand—how people represent your brand online, from the logos to the colors and messaging—to how resellers price your products

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Retail TouchPoints

MARCH 10, 2021

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales. It’s estimated that these figures will continue to rise gradually in 2021, due to the ongoing prevention methods put in place internationally along with the changes in consumer spending habits. According to a study from Digital 2020 , 47% of users have seen a significant increase in the time they spend shopping online.

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Store Growers

MARCH 9, 2021

Last Updated on March 9, 2021. Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads.

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Drop-Shipping Promotions Shopping ATS 75

Miller Zell

MARCH 11, 2021

The first-annual “ Miller Zell Innovation Scholarship ” asked college students pursuing a degree in business, fashion merchandising, retail, banking, architecture or another related field to provide their thoughts on how they might redesign branded environments in response to the COVID-19 pandemic.

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Fashion Customer Experience 63

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Customer Experience

Wiser

MARCH 10, 2021

Wiser Solutions is bringing its commerce execution suite to more customers around the world, with a major expansion of its core online services into Europe and Latin America. At the same time, Wiser is evolving its U.S. in-store retail execution capabilities for channel and distribution partners that make it easier than ever to identify and resolve brick-and-mortar issues at the shelf.

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Management Promotions Marketing ATS 78

Retail TouchPoints

MARCH 8, 2021

Ralph Lauren has launched a new subscription rental service for its Lauren Ralph Lauren brand, which is currently sold at 500 points of distribution in North America. “The Lauren Look” rental service is now available to North American consumers, with memberships starting at $125 a month. Members have access to an evolving selection of Lauren dresses, pants, tops and more.

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Fashion Returns Consumer ATS 255

Kuusoft

MARCH 11, 2021

How do you design and organize product placement in your grocery store or supermarket? Here are six factors to maximize your grocer profits. The post Grocery Stores and Supermarkets Product Placement Guide appeared first on The Official Kuusoft Blog.

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Retail Technology Review

MARCH 10, 2021

By Christophe Pecoraro, Managing Director of PFS Europe. A series of challenges over the last year have brought with them a wealth of era-defining moments for retail. Within a brief and turbulent window of time, we have seen some of the biggest hallmarks of the changing retail landscape.

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Management 53

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Thrifts and Tangles

MARCH 12, 2021

One of the biggest questions most influencers ask when they first start wanting to work with brands is. The post How Much to Charge for Sponsored Posts appeared first on Thrifts and Tangles.

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Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

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Consumer Advertising Accounting Shopping 253

V Count

MARCH 11, 2021

What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by salespeople on the floor can be inaccurate and limiting for Retailers. For this reason, retailers are now utilizing technologies like people counting sensors and retail analytics software to generate heatmaps that track their customer flows within thei

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Promotions Customer Experience Marketing Location 52

Cyber Till

MARCH 11, 2021

3 mins read As part of Cybertill's 2021 International Women's Day activities we are bringing a series of interviews with Cybertill's 'Women in Tech'. Our latest is with Carly, a Product Trainer who started on our Support team and has worked her way up Cybertill over the years.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Planning

Hunton Andrews Kurth

MARCH 11, 2021

The CPSC recently announced its first civil penalty of 2021. Cybex International, Inc. (Cybex) agreed to pay $7.95 million after the workout equipment manufacturer allegedly failed to immediately report to the CPSC the defects in two of its products. The first product was an arm curl machine, which had a defective weld that could cause the machine’s handle to separate unexpectedly and strike the consumer in the face.

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Consumer Returns Location ATS 52

Retail TouchPoints

MARCH 12, 2021

The elements of Retail 3.0 — marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration — have largely become part of our reality. Up to this point, the changes that came to pass in the retail industry were largely evolutions of previous changes. Retail 4.0 will be different; the digital transformation of retail will prove to be breathtaking in its scale, scope and speed.

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RepslyBlog

MARCH 10, 2021

The COVID-19 pandemic brought an unprecedented amount of challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG brands and their field teams this, unfortunately, meant reducing headcount, following strict protocols and guidelines, and embracing uncertainty in a time of tumultuous change.

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Broad Reach Retail

MARCH 9, 2021

Create a Buzz this Spring! The days leading up to the four major holidays of the Spring season see an increase in traffic, as well as sales. Plan ahead and start creating a buzz for the upcoming Spring season! Well-timed promotions around holiday gifts and merchandise can help drive both physical and online traffic to your store. Include flash sales, early-bird specials, and loyalty rewards for your best customers.

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Promotions Planning Marketing 52

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Accounting

Kuusoft

MARCH 9, 2021

Wondering why your retail in-store displays aren't working properly or bringing you advertising revenue? Learn how to avoid common mistakes. The post In-Store Displays: Reasons Yours Aren’t Working – And What to Do Instead. appeared first on The Official Kuusoft Blog.

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Advertising 52

Retail TouchPoints

MARCH 12, 2021

Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe and Glamsquad , has launched Clerisy , a growth equity fund, with former L Catterton Partner Lisa Myers. With a focus on serving consumer and tech companies, Clerisy has made its first investment in Dormify , the dorm room and home décor ecommerce brand. Terms of the deal were not disclosed. “We’re thrilled to have Clerisy’s support to accelerate our business at a time when Gen Z is increasingly focused on creating individualized and functional

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Theatro

MARCH 9, 2021

If the customer is always right, there is no questioning how vital the role an excellent customer experience plays in building brand loyalty and customer satisfaction. To improve these metrics, typically, teams begin by pouring over mountains of data to understand how operational procedures impact overall service levels. Once companies have analyzed their data streams and properly identified areas to improve, they can take action by building a business case to make needed improvements.

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Retail Assist

MARCH 8, 2021

The 8 th March is International Women's Day, which is a global day celebrating the social, economic, cultural and political achievements of women. So, in this week’s blog, we wanted to bring you the latest in our team news and achievements (and yes, they’re all about women!). Top 10 Female Retail Technology Leaders. To mark International Women’s Day 2021, Retail Technology Innovation Hub listed the top 10 women making positive impacts on the retail technology sector and we were very proud to see

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Customer Experience